Fashion Company has introduced its first digital AI campaign for its regional multibrand concept Fashion&Friends, a project that brings together fashion, technology and contemporary visual expression. The campaign opens a new chapter in the way fashion content is created, presented and experienced, offering an aesthetic...
The new men’s collection brings sneakers that combine the brand’s signature comfort with everyday functionality. UGG®, the global lifestyle brand from Southern California, presents its new men’s sneaker offering for Spring 2026, designed for those who want the comfort the brand is known for, but in...
The new Levi’s® Spring/Summer 2026 collection celebrates a style that does not choose just one side. Instead of clear rules and predefined combinations, the season brings a wardrobe that connects opposites: grunge and preppy aesthetics, 1990s nostalgia and contemporary cuts, relaxed silhouettes and carefully shaped...
At the end of April, Galerija Belgrade became home to a new Superdry store, a space dedicated to everyone who loves fashion that does not feel overly planned, but always has character. The new store brings the recognizable Superdry blend of urban style, comfortable cuts...
If there is one aesthetic that perfectly balances the fast pace of the city with effortless style, it is DKNY. This May, that recognizable New York spirit is moving straight to Ušće Shopping Center, bringing with it an experience that goes beyond classic shopping. From May...
The icon returns: Hailey Bieber once again takes on the role of DKNY’s global face, continuing the fashion story that marked last season, now through a new, visually powerful campaign. For the Spring 2026 season, the disruptive art scene of 1960s downtown New York sets...
The new Armani Exchange season brings a collection that speaks the language of a generation that makes no compromises between style and comfort. The focus is on authenticity, effortless styling and pieces that fit seamlessly into the rhythm of everyday life, from morning coffee to...
Amsterdam is now even closer to Belgrade. Fashion brand Scotch & Soda has opened its second store in the capital, located on the first floor of Galerija Belgrade shopping center, bringing a new destination for everyone who loves fashion with character, quality materials and pieces...
This April, Belgrade welcomed another Mango address. Following great interest in the Spanish brand, the second Mango store in Belgrade has opened, this time at Galerija Belgrade shopping center, further enriching the capital’s fashion offer with a new space dedicated to contemporary style, effortless styling...
At the end of April, Levi’s gathered fashion editors, influencers and friends of the brand in Belgrade for the “Find Your Perfect Fit” event, dedicated to finding jeans that truly suit one’s body shape, personal style and everyday rhythm. Instead of a classic collection presentation, the...
