Following last year’s unforgettable takeover of Belgrade, where HUGO brought together hundreds of Gen Z trendsetters under one roof, the brand raised the bar even higher in 2025. This time lighting up the Adriatic coast, the city of Split transformed into the epicenter of fashion,...
Summer.Where the sun leaves its mark on the skin, and the sea washes away the footsteps.Where time stands still, and every moment lingers a little longer. The La Piscine campaign takes us into a world where summer is more than just a season—it’s a feeling. It’s...
The summer season is more than just fashion; it’s a feeling, a way of life, and a time when we all want to feel free, relaxed, and authentic. Summer 2025 in fashion brings a blend of casualness and luxury, with pieces that tell a story...
Armani Exchange celebrated the opening of its newest store in Belgrade, located in the prestigious Galerija, the largest shopping destination in the Balkans. This latest addition marks a dynamic new chapter in the brand’s regional presence, bringing its signature fusion of modern flair and youthful...
The brand that sets the rhythm of street fashion and brings global trends to local streets – Steve Madden – presents its Spring/Summer 2025 collection, now available at Steve Madden stores in Knez Mihailova and Galerija in Belgrade, Big Fashion shopping center in Novi Sad,...
Introducing the Diesel’s FW25 denim collection Welcome to the human race. You’ve got one life to live. If you’re lucky, it will go something like this: first, you’re born. You’re so cute. Everyone loves you. It’s fun. You grow up. You go to school. You make...
In a season defined by the elegance of movement and casual sophistication, Superdry introduces three flawless outfits inspired by tennis and golf — perfectly tailored for the rhythm of the modern city. A minimalist color palette, carefully selected materials, and the signature British sports spirit...
On Wednesday, April 30, during the highly anticipated kickoff of her Cowboy Carter tour, the iconic Beyoncé took the stage in a striking custom-made DIESEL outfit designed exclusively for her by Glenn Martens. Her look featured an oversized PVC coat adorned with unique prints, worn over...
Movem Fashion which represents the BOSS brand in Serbia, is proud to announce the opening of the first BOSS store in Novi Sad, marking another milestone in the BOSS brand’s growing presence in Serbia. Located in the Promenada shopping center, the new 250m² store embodies...
The new spring campaign, "Gran Ventura", brings a fashion story inspired by the winds of Fuerteventura, an island known for its rugged landscapes, endless horizons, and untamed spirit. This campaign is an invitation to explore, step out of your comfort zone, and embark on a...
