For over 40 years we have been directly managing or acting as regional distributors for some of the biggest internationally recognized apparel and footwear brands in the fashion industry. [ … ]
Fashion Company is an organization with a functional structure. This type of organization allows us a high level of specialization for employees and can easily adapt to the needs of a company that is constantly [ … ]
We believe that a strong position at home is crucial for maintaining references abroad, so the entire model of successful business in Serbia is a significant benchmark for further development in the [ … ]
Retail Strategy of Fashion Company is based on innovation and diversity and that is what makes us different from competition. Considering that our retail is constantly growing and developing with new openings [ … ]
About Us
Fashion Company is the largest retail company in the region of Southeast Europe that deals with fashion and fashion retail and wholesale with over 100 retail outlets in Serbia and the region (Montenegro, North Macedonia, Bosnia & Herzegovina, Croatia, Albania). Brands that Fashion Company represents belong to the class of world-famous modern urban brands such as Diesel, Levi’s, Tommy Hilfiger, Calvin Klein, Scotch & Soda, Replay, Timberland, Camper, Cesare Paciotti, Bata, Liu Jo, Guess, Mango, Desigual, Inuikii, Mou, Paciotti 4US, UGG, and many others. The specificity of the business of Fashion Company is the offer of a wide range of clothing, footwear and accessories, mature retail, famous world brands and geographically different but always premium locations on which it operates.
INOVATIONS
Through continuous dedication to the most modern promotion methods that are in line with world trends, we offer our customers 365 days of the year innovations in shopping experience setting standards in the field of retail. In addition to the refined concept of multibrand shop, where Fashion & Friends is a pillar, in the sphere of digital communication, we stand out from the competition by recording social media campaigns on a monthly basis as a kind of style guide for brand fans from our portfolio. They are followed by specific retail actions designed to motivate you to shop. In the end (but not least), the team gathered around the choice of decor, music and other details in the retail presentation takes their work seriously and dedicated, so we always have something new and interesting when you enter one of our stores.
TECHNOLOGY
Fashion Company regularly introduces and applies modern technological achievements that create a full atmosphere in the shops and contributes to the overall pleasant ambience. Through video panels placed in carefully selected places, we create a special note of modern interactive informative platform. This way, by visual-innovative approach in the shops, we informe customers about latest news from its favourite fashion brands. In order to better understand the needs and habits of our customers, we use modern monitoring and analysis systems that enable us to create specific sales and communication strategies. On the other hand, the company applies advanced statistical systems in order to analyse all business operations, which an importan basis of every sucesfull business planing.
SUSTAINABILITY
Fashion company represents brands that, by their actions and business, give a positive example to others in the field protection and preservation of the environment. The production of textiles, clothing and footwear, which today represent the key elements of the fashion industry, according to various research is considered one of the largest environmental polluters. In order to reduce this negative impact, the fashion industry introduces different concepts of sustainable development such as eco design, new fiber technology, recycling, conscientious water consumption, etc. Among the positive practices are the famous brand Timberland, which makes its soles from recycled materials, then Guess, who through the application of the eco bag sends a message on the importance of nature protection, then Mango devotes the entire collection to a sustainable fashion approach etc.
RESULTS
The year has started well, as shown by all of our commercial parameters. These results were also supported by a relatively good macroeconomic environment across the region and continuing positive trends from the previous year. Our retail network has increased due to investments in further expansion in Serbia, Croatia, Montenegro and Macedonia, which we continue from e-commerc through time. We are pleased to note that our results are also recognized by rating agencies, and Bisnode has estimated our rating of ‘triple A’ in terms of credit rating over the past three years. The trends observed at the Group level also reflect on the local level: all of our nursing firms recorded growth in the first quarter of 2018.
COUNTERS
The best way to see the seriousness and professionalism of the Fashion Company as a system is to see the most important number of parameters that support this.
Years
People working
Million instore visitors per year
Retail outlets
Our Skills & Expertise
What we’re good at
The results that we achieve in the region of Southeast Europe on an annual basis are the best testimonies of our achievements.
What we’re good at?
A trendy quotes
The campaigns and the models in them create the fantasy around the brand. It has always been about having strong images. Without that, we could not have gone into all the categories we did. It really has been the foundation from where the house of Guess was built. At the beginning, we didn't have the money to pay big names, which is how looking for new faces began a tradition that still continues 30 years into the Guess history. It's been interesting to follow their careers after a Guess shoot, for both photographers and models, because the exposure around the world becomes so huge.
A trendy quotes
American style is about confidence, independence, diversity and free expression. The road to success is not easy to navigate, but with hard work, drive and passion, it's possible to achieve the American dream. Victory is about recognizing all the work that went into achieving your dream.
A trendy quotes
Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle, the mentality of Diesel. I am continually influenced by the feeling that music culture captured in the late 60s - for my generation, it was a time to rebel, against our parents, against everything.
What they said
In nearly three decades of existence on the market of Serbia and the region, Fashion Company has worked very successfully with numerous personalities from the public scene as well as representatives of reputed media outlets. See what they said about us?
Ana Stanic
I have been cooperating with Fashion Company for a few years to my great pleasure because they are professional and wonderful people, and the choice of brands makes them one of the leading fashion oasis in our country.
Danijela Jovanovic
Cooperation with Fashion Company is actually working with a team that has a commitment to business, creativity and the desire for constant improvement of business and offer. The central impression through the years of cooperation is that their ambition is contagious and approach to business in the spirit of top standards.
Milan Nikolic
Working with Fashion Company is extremely dynamic and creative. Our cooperation is distinguished by mutual understanding, synergy and visionary approach. Continuous exchange of ideas and efficiency make this relationship intellectually and creatively stimulating.
Misa Obradovic
It is always a pleasure to work with people dedicated to their business, people who know exactly what they want and have a clear vision of the final product, while they are creative, cooperative and full of positive energies that make the job a pleasure. That is Fashion Company team.
Nadja Jokanovic & Nina Milovic
The marketing team Fashion Company among the first in Serbia recognized our creative potential and trusted us, as its strategic digital partner, to give us the opportunity to create appearances on social networks. Exchange of ideas, partnership, support, moving borders on the domestic and regional markets – that is how we see the cooperation between WANNABE Media Creative Studio and Fashion Company.
Petar Janosevic
I can not remember the wise words of the British philosopher George Edward Moore who said: "A man travels the world in search of what he needs, then returns home and finds exactly what he asked for." My very experience in working with Fashion Company is a true reflection of Moore's words because Fashion Company is a world in Serbia.
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DJ Luton got us moving.
While DJ Jock made sure we didn’t stop.
HUGO energy from start to finish. 🔥🎧
#HUGOYourWay @hugo_official
Hot Since 82 just turned the heat up 🔥
#HUGOYourWay @hugo_official
HUGO took over Split.
U klubu Porat, HUGO je pomerio granice i pretvorio prostor u svet u kom je sve moguće — bez pravila, bez filtera, samo sirova energija i autentičan izraz.
Od Love Room, preko Office Room-a, Fragrance zone, pa sve do Kissing Booth-a, svaka prostorija bila je svet za sebe. I svaka je nosila deo HUGO identiteta: lični, slobodan, direktan.
Od warm-up-a do finalnog drop-a:
🎧 Luton
🎧 Hot Since 82
🎧 DJ Jock
#HugoYourWay
We create experiences to remember – and looks you can’t forget.
#HUGOYourWay
Behind the scenes at the @hugo_official official workshop in Split.
U kreativnoj radionici sa HUGO dizajnerimq, naši su gosti dizajnirali modne dodatke koji ističu njihov karakter.
Rezultat?
Unikatni komadi, kreativna energija i stil koji ne staje u kalup.
Jer kad si svoj- onda si HUGO.
#HugoYourWay
Na evropskom HUGO eventu u Splitu slavili smo ono najvažnije u modi – autentičnost.
U društvu influensera iz regije i svetski poznatih imena uz pomoć HUGO dizajnera dizajnirali smo modne dodatke koji su istaknuli njihove karaktere. Kreativnost nije imala granice – baš kao ni stil.
Jer prava moda počinje onda kad si svoj.
Crafted by vision. Powered by @hugo_official
#HUGOYourWay
Denim je uvek u trendu, ali nikad nije bio ovako dobar.
#Repost: Replay
DODATNIH 20% popusta na OUTLET ponudu.
Ne propusti priliku i ugrabi komade omiljenih brendova u Fashion&Friends prodavnici ili online.
Zakorači u sezonu sa stilom: kupi komad iz nove kolekcije u Camper prodavnici u TC Galerija i uz račun od 12.000 dinara dobićeš poklon – najnoviji Camper Magazine.
Akcija važi od 11. juna do 10. jula 2025. ili dok zalihe traju.
#Camper
Letnji ritam u znaku udobnosti i stila.
Superdry donosi prirodne materijale i opuštene krojeve za dane provedene napolju.
Košulje od lana, šortsevi i lagani slojevi dostupni su sada u prodavnicama i online.
Repost: #Superdry
Journal nam donosi modnu priču sa brendom Tommy Hilfiger i predstavlja nam prolećnu kolekciju za 2025. godinu. Dokaz da klasika nikada ne izlazi iz mode.
Kroz saradnju sa Sofiom Richie, brend osvežava estetiku tihog luksuza, spajajući modne standarde prošlosti i sadašnjosti.
Foto: Luka Bošković @lukaboshkovic i Stefan Stojanov @faustojanov
Stajling: Vanja Pantin @vanjapantin
Asistent stiliste: Ema Krsmanović @emaakrsmanovic
Šminka: Ana Kovačević @makeup_anakovacevic
Frizura: Srđan Kolarević @srdjanhairr
Modeli: Dora Spasić za J’s Model Management, Kosta Zečević za Fox @__jsmanagement @foxmodelserbia
Journal Srbija, Maj 2025 @journalsrbija
Sun, sea, and signature @guess style.
Summer, redefined.
#LoveGUESS #GUESS #Mykonos #GUESSExperience #GUESSEurope
Elevating beachwear with @guess – where style meets sophistication.
#LoveGUESS #GUESS #Mykonos #GUESSExperience #GUESSEurope
Repost: #LeaStankovic #NatasaPejasinovic
Vreme je za PRE-Sale! 🛍️📲
Ne propustite do 40% popusta na odabrane artikle iz kolekcije proleće/leto 2025 – sada u mono-brend, Fashion&Friends multibrend radnjama i online.
Prenosimo vam atmosferu sa ekskluzivnog evropskog @guess događaja, gde je brend pažljivo mislio na svaki detalj.
Influenserke iz cele Evrope uživale su na jednoj od najpoznatijih plaža na Mikonosu – Kahlúa beach, koja će tokom celog leta biti brendirana u prepoznatljivom GUESS duhu.
U okviru iskustva, gosti su prisustvovali autentičnoj grčkoj večeri u restoranu Sea Satin, dok je poseban utisak ostavila poseta GUESS prodavnici, smeštenoj unutar zidina starog grada Mikonosa.
#LoveGUESS #GUESS #Mykonos #GUESSExperience #GUESSEurope #GUESSwatches
Dizajnirane za tempo metropole.
Premiata patike spajaju luksuznu estetiku i udobnost, namenjene za one koji u svakom koraku biraju više.
#Repost: Premiata
Stav počinje od cipela. Steve Madden ove sezone diktira letnji stil kroz siluete koje osvajaju grad, od platformi do minimalističkih sandala. Visina nije samo u potpeticama, već u samopouzdanju.
#Repost: SteveMadden
https://loom.ly/HdKgt14
Letnji stil u svom najsmelijem izdanju. Glumac i model Cooper Koch predvodi kampanju Calvin Klein proleće/leto 2025, u kojoj se denim nosi nisko, a ikonični lastiš donjeg veša postaje stilski akcenat.
Repost: #CalvinKlein
Svetski poznati američki brend @guess okupio je influensere iz cele Evrope na Mikonosu – jednom od najatraktivnijih grčkih ostrva.
Cilj ovog okupljanja bila je promocija nove letnje kolekcije. U narednim objavama pogledajte koje su komade izabrali influenseri iz našeg regiona.
#GuessMykonos
Svečano smo otvorili vrata nove Armani Exchange radnje u Galeriji Beograd.
U prepoznatljivom A|X duhu, veče je proteklo uz koktel atmosferu, muziku koju je obeležila DJ Nadežda Dimitrijević i prisustvo brojnih zvanica iz sveta mode i medija.
Posebnu pažnju privukli su i gosti iz A|X zajednice – Maja Mitrović, Vladimir Gašić, Aleksa Todorović i Mina Milutinović.
Vidimo se u TC Galerija!
#ArmaniExchange #AXSS25
U ritmu grada i stilu brenda Armani Exchange, nova radnja u šoping centru Galerija Beograd svečano je otvorena uz posebno veče koje je okupilo ljubitelje mode, influensere i predstavnike medija. Novi A|X prostor odiše prepoznatljivim identitetom brenda – urbanim luksuzom, čistim linijama i kolekcijama koje spajaju metropolitenski duh sa italijanskom elegancijom. Pogledajte kako je izgledalo otvaranje i osetite atmosferu brenda Armani Exchange.
#ArmaniExchange #AXSS25
HUGO WORKSHOP
Prošlog petka u HUGO radnji u Galeriji Beograd održan je ekskluzivni workshop u saradnji sa @reofficiaal, gde su se kreirali unikatni modni dodaci inspirisani aktuelnom HUGO kolekcijom.
Naši gosti, @lazarfilipovicc, @stajkovacmila, @filarrimusic, @amnicaje, @streetfashion101 i @mladenovicsandraaa, pokazali su kako se stil i personalizacija susreću baš tamo gde moda postaje lična.
Radionica je bila uvertira za nezaboravnu HUGO žurku u Splitu, a atmosfera? 🔥
@hugo_official #HUGOYourWay
Something big is coming…
Pripremi se za noć koja se ne zaboravlja jer HUGO Croatia Nights dolazi u Split.
Za vrhunski provod zadužen je svetski poznati DJ HOT SINCE 82 uz podršku regionalnih imena DJ Luton i DJ Jock.
Hoćeš na listu? Prati nas i saznaj kako da budeš gost na ovoj ekskluzivnoj žurci.
Više detalja uskoro.
@hugo_official #HUGOYourWay
Nova Tommy Hilfiger radnja u UŠĆU je otvorena!
Proširen i redizajniran prostor u prizemlju donosi više od stila, sada na preko 160 m², u enterijeru inspirisanom američkom obalom i prepoznatljivom estetikom brenda.
Vidimo se!
#tommyhilfiger #ušćešopingcentar
