For over 40 years we have been directly managing or acting as regional distributors for some of the biggest internationally recognized apparel and footwear brands in the fashion industry. [ … ]
Fashion Company is an organization with a functional structure. This type of organization allows us a high level of specialization for employees and can easily adapt to the needs of a company that is constantly [ … ]
We believe that a strong position at home is crucial for maintaining references abroad, so the entire model of successful business in Serbia is a significant benchmark for further development in the [ … ]
Retail Strategy of Fashion Company is based on innovation and diversity and that is what makes us different from competition. Considering that our retail is constantly growing and developing with new openings [ … ]
About Us
Fashion Company is the largest retail company in the region of Southeast Europe that deals with fashion and fashion retail and wholesale with over 140 retail outlets in Serbia and the region (Montenegro, North Macedonia, Bosnia & Herzegovina, Croatia, Slovenia, Albania). Brands that Fashion Company represents belong to the class of world-famous modern urban brands such as Diesel, Levi’s, Tommy Hilfiger, Calvin Klein, Scotch & Soda, Replay, Timberland, Camper, Cesare Paciotti, Bata, Liu Jo, Guess, Mango, Desigual, Inuikii, Mou, Paciotti 4US, UGG, and many others. The specificity of the business of Fashion Company is the offer of a wide range of clothing, footwear and accessories, mature retail, famous world brands and geographically different but always premium locations on which it operates.
INOVATIONS
Through continuous dedication to the most modern promotion methods that are in line with world trends, we offer our customers 365 days of the year innovations in shopping experience setting standards in the field of retail. In addition to the refined concept of multibrand shop, where Fashion & Friends is a pillar, in the sphere of digital communication, we stand out from the competition by recording social media campaigns on a monthly basis as a kind of style guide for brand fans from our portfolio. They are followed by specific retail actions designed to motivate you to shop. In the end (but not least), the team gathered around the choice of decor, music and other details in the retail presentation takes their work seriously and dedicated, so we always have something new and interesting when you enter one of our stores.
TECHNOLOGY
Fashion Company regularly introduces and applies modern technological achievements that create a full atmosphere in the shops and contributes to the overall pleasant ambience. Through video panels placed in carefully selected places, we create a special note of modern interactive informative platform. This way, by visual-innovative approach in the shops, we informe customers about latest news from its favourite fashion brands. In order to better understand the needs and habits of our customers, we use modern monitoring and analysis systems that enable us to create specific sales and communication strategies. On the other hand, the company applies advanced statistical systems in order to analyse all business operations, which an importan basis of every sucesfull business planing.
SUSTAINABILITY
Fashion company represents brands that, by their actions and business, give a positive example to others in the field protection and preservation of the environment. The production of textiles, clothing and footwear, which today represent the key elements of the fashion industry, according to various research is considered one of the largest environmental polluters. In order to reduce this negative impact, the fashion industry introduces different concepts of sustainable development such as eco design, new fiber technology, recycling, conscientious water consumption, etc. Among the positive practices are the famous brand Timberland, which makes its soles from recycled materials, then Guess, who through the application of the eco bag sends a message on the importance of nature protection, then Mango devotes the entire collection to a sustainable fashion approach etc.
RESULTS
The year has started well, as shown by all of our commercial parameters. These results were also supported by a relatively good macroeconomic environment across the region and continuing positive trends from the previous year. Our retail network has increased due to investments in further expansion in Serbia, Croatia, Montenegro and Macedonia, which we continue from e-commerc through time. We are pleased to note that our results are also recognized by rating agencies, and Bisnode has estimated our rating of ‘triple A’ in terms of credit rating over the past three years. The trends observed at the Group level also reflect on the local level: all of our nursing firms recorded growth in the first quarter of 2018.
COUNTERS
The best way to see the seriousness and professionalism of the Fashion Company as a system is to see the most important number of parameters that support this.
Years
People working
Million instore visitors per year
Retail outlets
Our Skills & Expertise
What we’re good at
The results that we achieve in the region of Southeast Europe on an annual basis are the best testimonies of our achievements.
What we’re good at?
A trendy quotes
The campaigns and the models in them create the fantasy around the brand. It has always been about having strong images. Without that, we could not have gone into all the categories we did. It really has been the foundation from where the house of Guess was built. At the beginning, we didn't have the money to pay big names, which is how looking for new faces began a tradition that still continues 30 years into the Guess history. It's been interesting to follow their careers after a Guess shoot, for both photographers and models, because the exposure around the world becomes so huge.
A trendy quotes
American style is about confidence, independence, diversity and free expression. The road to success is not easy to navigate, but with hard work, drive and passion, it's possible to achieve the American dream. Victory is about recognizing all the work that went into achieving your dream.
A trendy quotes
Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle, the mentality of Diesel. I am continually influenced by the feeling that music culture captured in the late 60s - for my generation, it was a time to rebel, against our parents, against everything.
What they said
In nearly three decades of existence on the market of Serbia and the region, Fashion Company has worked very successfully with numerous personalities from the public scene as well as representatives of reputed media outlets. See what they said about us?
Ana Stanic
I have been cooperating with Fashion Company for a few years to my great pleasure because they are professional and wonderful people, and the choice of brands makes them one of the leading fashion oasis in our country.
Danijela Jovanovic
Cooperation with Fashion Company is actually working with a team that has a commitment to business, creativity and the desire for constant improvement of business and offer. The central impression through the years of cooperation is that their ambition is contagious and approach to business in the spirit of top standards.
Milan Nikolic
Working with Fashion Company is extremely dynamic and creative. Our cooperation is distinguished by mutual understanding, synergy and visionary approach. Continuous exchange of ideas and efficiency make this relationship intellectually and creatively stimulating.
Misa Obradovic
It is always a pleasure to work with people dedicated to their business, people who know exactly what they want and have a clear vision of the final product, while they are creative, cooperative and full of positive energies that make the job a pleasure. That is Fashion Company team.
Nadja Jokanovic & Nina Milovic
The marketing team Fashion Company among the first in Serbia recognized our creative potential and trusted us, as its strategic digital partner, to give us the opportunity to create appearances on social networks. Exchange of ideas, partnership, support, moving borders on the domestic and regional markets – that is how we see the cooperation between WANNABE Media Creative Studio and Fashion Company.
Petar Janosevic
I can not remember the wise words of the British philosopher George Edward Moore who said: "A man travels the world in search of what he needs, then returns home and finds exactly what he asked for." My very experience in working with Fashion Company is a true reflection of Moore's words because Fashion Company is a world in Serbia.
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Moda je više od onoga što nosimo – ona je stav i energija. Kroz objektiv @vogue.adria, @jakov.jozinovic predstavlja stil koji spaja savremenu estetiku i autentičan izraz.
Credits:
Photography: Alessio Albi
Production: Marita Bobelj
Styling: Vanja Pantin
MUAH: Ivana Lončar
Fashion&Friends Online Outlet ponuda je upravo postala još bolja. 🔥
Istraži ponudu i ostvari dodatnih 20% popusta na selektovane Outlet artikle - samo u Fashion&Friends online prodavnici.
Pravi trenutak za šoping je sada!
She’s playful. She’s impossible to ignore. She’s Italian. She’s global.
Madonna je nova KIKO Milano brend ambasadorka i zaštitno lice kampanje koja slavi autentičnost, slobodu izražavanja i italijanski DNK brenda.
Nova globalna kampanja spaja dve ikone koje dele italijansko nasleđe i donosi jedno od najvažnijih poglavlja u razvoju KIKO Milano brenda.
Iza kampanje stoje velika imena kreativne industrije, među kojima su fotograf Rafael Pavarotti, makeup direktor Marcelo Gutierrez i producent Stuart Price.
The show has just begun.
Have You Met KIKO?
Savremena interpretacija mediteranske estetike, oblikovana laganim materijalima, čistim linijama i prirodnom elegancijom.
#BoggiMilano #SS26
Zapošljavamo prodavce u KIKO Milano radnjama u Beogradu!
Ako uživaš u svetu šminke i vidiš sebe u okruženju u kojem su savet, estetika i pažnja prema kupcima važan deo svakog dana, ovo može biti prava prilika za tebe.
Iskustvo u beauty industriji je poželjno, ali nije neophodno.
Prijavu pošalji na jobs.rs@fashioncompany.rs
Uz naznaku: Prijava za KIKO radnje
Srećno!
Spoj kreativnosti, autentičnosti i visoke mode. Kolaboracija @jakov.jozinovic i @vogue.adria je priča u kojoj stil govori svim jezicima. Veliko hvala neverovatnom timu koji je viziju pretočio u stvarnost i stvorio momente za pamćenje.
Lagani materijali i prirodna paleta boja odlikuju letnji Boggi stil.
#BoggiMilano #SS26
Denim sa Liu Jo detaljima sa kojim ćeš uvek biti primećena.
#Repost: Liu Jo
FASHION&FRIENDS x VOGUE ADRIA
Od 22.06. poseti Fashion&Friends radnje u Galeriji, Ušću, Rajićevoj i BIG Fashion centru u Novom Sadu, pronađi svoj savršeni outfit i na poklon preuzmi novo izdanje Vogue Adria magazina.
Vidimo se!
Letnji stil osmišljen da odiše nenametljivom elegancijom, uz pažljivo usklađen spoj udobnosti i prefinjenog karaktera. #BoggiMilano #SS26
Liu Jo Riccy Bag: glavni komad svakog letnjeg outfita.
#Repost: Liu Jo
Prepoznatljivi elegantni, dugi i jednostavni krojevi sa Liu Jo potpisom.
#Repost: Liu Jo
Tommy Hilfiger Scratch&Win vikend u Galeriji
Poseti radnju i odaberi svoje favorite, jer te od 20. juna, povodom kupovine iznad 11.990 rsd, čekaju pokloni poput: cegera, flašice i kačketa.
Čekamo te!
Cannes vibes with Liu Jo!
Liu Jo ove sezone donosi vrhunski italijanski glamur direktno na Azurnu obalu. Njihov brendirani beach bar u Kanu je zvanično otvoren, a mi smo tu da vam prenesemo ekskluzivne detalje i delić atmosfere sa ovog fantastičnog globalnog događaja.
📸 Repost: @liujoglobal / @liujo_official
KIKO Love Fusion 24H Moisture Radiant Foundation, Concealer and Highlighter.
The perfect trio.
#Repost: KIKO Milano
✨ GUESS GIVEAWAY ✨
Poklanjamo GUESS torbu koja će upotpuniti svaku tvoju letnju kombinaciju! 👜☀️
Za učešće:
✔️ Zaprati @fashioncompanyofficial
✔️ Lajkuj objavu
✔️ U komentaru taguj drugaricu i otkrij nam šta se krije na dnu tvoje torbe!
Najneobičniji, najzabavniji ili najneočekivaniji predmet koji uvek nosiš sa sobom.
Dobitnicu proglašavamo 26. juna, a nagradu osvaja najkreativniji odgovor. 💫
Učešće je moguće samo na teritoriji Republike Srbije.
Glow Fusion Gleam Dream Highlighter koži daje sjajan i zdrav izgled!
#Repost: KIKO Milano
Preuzmi Fashion&Friends aplikaciju, registruj se u Loyalty program i otključaj pogodnosti!
Vreme je za letnji šoping! 🏝️
Istraži Pre-Sale ponudu i pronađi komade za odmor, grad, vikend putovanja i sve ono što leto nosi sa sobom. ☀️
Do 40% popusta na selektovani SS26 asortiman čeka te online, u Fashion&Friends i mono-brand prodavnicama.
#KIKOKissable Lip Volume Cream u nijansi Bluetopia, sa ekstraktom borovnice je pravo osveženje za tvoju make up rutinu!
#Repost: KIKO Milano
Ekskluzivan uvid u proces stvaranja spota za pesmu „Na mjestu mom“. Od prvog kadra do završne scene, pratite energiju, kreativnost i spoj Jakovljeve muzičke vizije i Fashion&Friends stila. 🎬
@jakov.jozinovic
Jakov i Fashion&Friends udružili su snage kako bi oblikovali vizuelni identitet pesme „Na mjestu mom“, sa novog albuma. Posebno hvala celom timu koji se postarao da stil bude podjednako upečatljiv kao i sam zvuk🔥
#FashionandFriends
"Mlada dama iz visokog društva, nosi šik teksas mini-haljinu upotpunjenu malom 1DR Dome torbicom, teksas maramom oko vrata i teksas gumicom za kosu."
#Repost: Diesel
,,NA MJESTU MOM” spot out now
Ponosni smo što smo bili sponzori jednog posebnog projekta i još lepše muzičke priče❤️
Pogledajte spot i javite nam utiske! ✨
