For over twenty eight years we have been directly managing or acting as regional distributors for some of the biggest internationally recognized apparel and footwear brands in the fashion industry. [ … ]

Fashion Company is an organization with a functional structure. This type of organization allows us a high level of specialization  for employees and can easily adapt to the needs of a company that is constantly [ … ]

We believe that a strong position at home is crucial for maintaining references abroad, so the entire model of successful business in Serbia is a significant benchmark for further development in the [ … ]

Retail Strategy of Fashion Company is based on innovation and diversity and that is what makes us different from competition. Considering that our retail is constantly growing and developing with new openings [ … ]

About Us

Fashion Company is the largest retail company in the region of Southeast Europe that deals with fashion and fashion retail and wholesale with over 100 retail outlets in Serbia and the region (Montenegro, North Macedonia, Bosnia & Herzegovina, Croatia, Romania). Brands that Fashion Company represents belong to the class of world-famous modern urban brands such as Diesel, Levi’s, Tommy Hilfiger, Calvin Klein, Scotch & Soda, Replay, Timberland, Camper, Manila Grace, Cesare Paciotti, Bata, Liu Jo, Guess, Mango, Desigual, Inuikii, Mou, Paciotti 4US, Maison Scotch, Dstrezzed, UGG, Colors of California, Saucony Originals and many others. The specificity of the business of Fashion Company is the offer of a wide range of clothing, footwear and accessories, mature retail, famous world brands and geographically different but always premium locations on which it operates.

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Through continuous dedication to the most modern promotion methods that are in line with world trends, we offer our customers 365 days of the year innovations in shopping experience setting standards in the field of retail. In addition to the refined concept of multibrand shop, where Fashion & Friends is a pillar, in the sphere of digital communication, we stand out from the competition by recording social media campaigns on a monthly basis as a kind of style guide for brand fans from our portfolio. They are followed by specific retail actions designed to motivate you to shop. In the end (but not least), the team gathered around the choice of decor, music and other details in the retail presentation takes their work seriously and dedicated, so we always have something new and interesting when you enter one of our stores.


Fashion Company regularly introduces and applies modern technological achievements that create a full atmosphere in the shops and contributes to the overall pleasant ambience. Through video panels placed in carefully selected places, we create a special note of modern interactive informative platform. This way, by visual-innovative approach in the shops, we informe customers about latest news from its favourite fashion brands. In order to better understand the needs and habits of our customers, we use modern monitoring and analysis systems that enable us to create specific sales and communication strategies. On the other hand, the company applies advanced statistical systems in order to analyse all business operations, which an importan basis of every sucesfull business planing.


Fashion company represents brands that, by their actions and business, give a positive example to others in the field protection and preservation of the environment. The production of textiles, clothing and footwear, which today represent the key elements of the fashion industry, according to various research is considered one of the largest environmental polluters. In order to reduce this negative impact, the fashion industry introduces different concepts of sustainable development such as eco design, new fiber technology, recycling, conscientious water consumption, etc. Among the positive practices are the famous brand Timberland, which makes its soles from recycled materials, then Guess, who through the application of the eco bag sends a message on the importance of nature protection, then Mango devotes the entire collection to a sustainable fashion approach etc.


The year has started well, as shown by all of our commercial parameters. These results were also supported by a relatively good macroeconomic environment across the region and continuing positive trends from the previous year. Our retail network has increased due to investments in further expansion in Serbia, Croatia, Montenegro and Macedonia, which we continue from e-commerc through time. We are pleased to note that our results are also recognized by rating agencies, and Bisnode has estimated our rating of ‘triple A’ in terms of credit rating over the past three years. The trends observed at the Group level also reflect on the local level: all of our nursing firms recorded growth in the first quarter of 2018.


The best way to see the seriousness and professionalism of the Fashion Company as a system is to see the most important number of parameters that support this.

People working
Million instore visitors per year
Sum of square meters
Our Skills & Expertise

What we’re good at

The results that we achieve in the region of Southeast Europe on an annual basis are the best testimonies of our achievements.


What we’re good at?

Distributing international fashion brands 0

Developing new retail concepts 0

Fashion expertise 0

Planning and data analysing 0

Great Marketing 0

A trendy quotes

The campaigns and the models in them create the fantasy around the brand. It has always been about having strong images. Without that, we could not have gone into all the categories we did. It really has been the foundation from where the house of Guess was built. At the beginning, we didn't have the money to pay big names, which is how looking for new faces began a tradition that still continues 30 years into the Guess history. It's been interesting to follow their careers after a Guess shoot, for both photographers and models, because the exposure around the world becomes so huge.

-Paul Marciano, GUESS

A trendy quotes

American style is about confidence, independence, diversity and free expression. The road to success is not easy to navigate, but with hard work, drive and passion, it's possible to achieve the American dream. Victory is about recognizing all the work that went into achieving your dream.

-Tommy Hilfiger, TOMMY HILFIGER

A trendy quotes

Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle, the mentality of Diesel. I am continually influenced by the feeling that music culture captured in the late 60s - for my generation, it was a time to rebel, against our parents, against everything.

-Renzo Rosso, DIESEL

What they said

In nearly three decades of existence on the market of Serbia and the region, Fashion Company has worked very successfully with numerous personalities from the public scene as well as representatives of reputed media outlets. See what they said about us?

Ana Stanic

I have been cooperating with Fashion Company for a few years to my great pleasure because they are professional and wonderful people, and the choice of brands makes them one of the leading fashion oasis in our country.

-Ana Stanić, Pop zvezda

Danijela Jovanovic

Cooperation with Fashion Company is actually working with a team that has a commitment to business, creativity and the desire for constant improvement of business and offer. The central impression through the years of cooperation is that their ambition is contagious and approach to business in the spirit of top standards.

-Danijela Jovanović, direktorka „Attica Media“ Srbija

Milan Nikolic

Working with Fashion Company is extremely dynamic and creative. Our cooperation is distinguished by mutual understanding, synergy and visionary approach. Continuous exchange of ideas and efficiency make this relationship intellectually and creatively stimulating.

-Milan Nikolić, urednik „Esquire“ Srbija

Misa Obradovic

It is always a pleasure to work with people dedicated to their business, people who know exactly what they want and have a clear vision of the final product, while they are creative, cooperative and full of positive energies that make the job a pleasure. That is Fashion Company team.

-Miša Obradović, modni fotograf

Nadja Jokanovic & Nina Milovic

The marketing team Fashion Company among the first in Serbia recognized our creative potential and trusted us, as its strategic digital partner, to give us the opportunity to create appearances on social networks. Exchange of ideas, partnership, support, moving borders on the domestic and regional markets – that is how we see the cooperation between WANNABE Media Creative Studio and Fashion Company.

-Nađa Jokanović & Nina Milović, osnivači „Wannabe Magazine“

Petar Janosevic

I can not remember the wise words of the British philosopher George Edward Moore who said: "A man travels the world in search of what he needs, then returns home and finds exactly what he asked for." My very experience in working with Fashion Company is a true reflection of Moore's words because Fashion Company is a world in Serbia.

-Petar Janošević, urednik „Harper’s Bazaar“ Srbija

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⚡ LUXURIOUS LASHES ⚡ KIKO Milano maskara za preoblikovanje i stvaranje gušće strukture trepavica! 😍⁠

Obori ga jednim pogledom! 🌟⁠

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🎁 Još Guess poklona! 📌 Galerija Belgrade je tvoja sledeća stanica, jer u Guess radnji imaš priliku da dobiješ ECO torbu sa neseserom uz kupovinu bilo kog ECO artikla. 🎍 ECO etikete su one obeležene zelenim trouglom! Vidimo se na sada već dobro poznatom mestu! 💚⁠

P.S. Požuri dok torbica ima 😉⁠

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@plamenacmilica u total Tommy Hilfiger look-u, krunisanom Miličinim vedrim osmehom! 😻

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Posted @withregram • @plamenacmilica "A smile is the light in the window of your soul."💫⭐
Total look by @tommyhilfiger 📌
• @fashionandfriends_me ❤
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• @fashioncompanyofficial ❤

❄️🥶 DO NEVEROVATNIH -60%! ❄️🥶 Link u opisu našeg profila vodi te do najvećih popusta do sada! Iskoristi priliku za shopping svetskih brendova kojima se cene od danas tope! ☃️ #FashionCompany ...

Franklin&Marshall komadi unose razigranost u tvoje zimske kombinacije! 💛 Možda baš zato što je brend inspirisan spojem sportskog i vintidž vajba, ove boje izgledaju tako dobro! ⚽⁠

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🔹 Prsluk + haljina 💚 Ovaj modni duet šalje odvažnu poruku - Devojka sa stilom na putu!⁠

Haljina - Diesel ⁠
Prsluk - Diesel⁠

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Svoja, jedinstvena i ženstvena! 🥰 Koračaj sigurnim korakom u modelima italijanskog modnog brenda Liu Jo. 💙⁠

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Moda se menja, stav ostaje! Veruj u svoju magiju i nosi ono u čemu se osećaš samouvereno kao naši modeli sa fotografije! 😍⁠

Haljina – Guess⁠
Bunda – Liu Jo⁠
Čizme – Miss Sixty ⁠

Košulja – Tommy Hilfiger⁠
Patike – 4US⁠
Pantalone - Replay ⁠

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Ako je neka kolekcija osvojila vaša (i naša) srca, to je onda #KIKOMilano Holiday Gems 💚 Koji KIKO proizvod je uvek u tvojoj tašni? ⁠

#FashionCompany #KIKOMilano #MakeUpWorld #FashionAndBeauty #BeautyRoutine #SkinCare #KIKOMilanoSerbia ⁠

Sve četri u vis!🌟Da li i ti ovako dočekuješ vikend? 💋 #AllDiesel outfit za bezbrižan završetak radne nedelje 🎠 ⁠
#FashionCompany #Diesel #WomenFashion #FashionInspiration #FridayNight #GoodVibes

Timberland ne treba puno objašnjavati. Timberland govori sam za sebe. Timberland se voli. ❣️ Kojim atributom opisuješ ovaj brend - napiši nam u komentaru 👇🏻 Nama je prva asocijacija na Timberland - pouzdanost 💪🏻 ⁠

#Timberland #FashionCompany #MenFashion #FashionInspiration #WorldOfFashion #Brand

U toplini doma 🏘️ želimo vam mir, slogu i blagostanje uz puno ljubavi i sreće. 🥰❤️ MIR BOŽIJI, HRISTOS SE RODI. 🙏 SREĆAN BOŽIĆ! 🎄 ...

Na Badnje veče ti želimo da veruješ u čuda! 🌟🎄 Naša #BelieveInMagic kampanja u nama budi osećaj sreće i detinje radosti. 🥰⁠

Jakna - Desigual⁠
Pantalone - Diesel⁠

Kapa - Tommy Hilfiger⁠
Košulja - Replay⁠
Pantalone- Calvin⁠ Klein

#FashionCompany #BelieveInMagic #FashionInspiration #Praznici #MenFashion #WomenFashion #NewCampaign ⁠

Da li si već probala zavodljivi Guess Seductive parfem? ❣️ Pronađi svoju omiljenu mirisnu notu u Guess radnjama u Galeriji Belgrade i TC Ušće! 🎁 Neka januar miriše na vanilu 😊 ⁠

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🔺 TORBICA NA POKLON 🔺 Uz kupovinu bilo kog artikla iz Guess Activewear linije, dobijaš na poklon Guess belt bag torbicu! 😍 Požuri dok sezona poklona traje🎁 ⁠

📌 P.S. Guess belt bag torbica na poklon dostupna je samo u Guess mono radnjama u Beocentru i Delta City-ju!⁠


Poznati prvotimac Miloš Jojić svoj elegantno-sportski stil izražava kroz #Replay komade iz nove kolekcije 🤍⚽ Danas glasaju devojke - kako vam se dopada Milošev stil? Napišite nam u komentaru! 🥰 ⁠

Miloš Jojić @_zeka92 za HELLO! @hellomagazinsrbija Foto: Miomir Milić @miomirmilic Stilista: Stefan Kerebić @stefanktf ⁠

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Nikad dosta Franklin&Marshall dukseva! 🏀🏀⁠
Sve što nam treba ove zime donosi nam ovaj brend- udobno, klasično i urbano!⁠

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Sezona džempera i dalje traje, a Dstrezzed donosi neke od najelegantnijih komada za njega. 💚⁠

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Svi ti tragovi crvenog karmina nakon velikog slavlja! 💋💋 Obujte omiljene cipele, popravite Kiko Milano Lastign Luxury Matte Lipstick 💄 i prvi dan nove godine je vaš! 🌟🌟⁠

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Ceo Fashion Company tim želi ti SREĆNU NOVU 2021. GODINU! 🎄🍾🥂🎉 Neka bude vedra i vesela! Neka bude u znaku crvene boje, fantastičnih outfit-a i veselja! Želimo ti zdravlje, obilje radosti i smeha! 😍 Neka nas i u Novoj godini spaja ljubav prema modi i lepoti 🎀 ⁠

Hajde da svi u komentar stavimo ❤️ i pokrenemo lavinu pozitivne energije 😄🥳👩🏼‍🤝‍👨🏻⁠

#SrećnaNovaGodina #BelieveInMagic #FashionCompany