For over twenty eight years we have been directly managing or acting as regional distributors for some of the biggest internationally recognized apparel and footwear brands in the fashion industry. [ … ]

Fashion Company is an organization with a functional structure. This type of organization allows us a high level of specialization  for employees and can easily adapt to the needs of a company that is constantly [ … ]

We believe that a strong position at home is crucial for maintaining references abroad, so the entire model of successful business in Serbia is a significant benchmark for further development in the [ … ]

Retail Strategy of Fashion Company is based on innovation and diversity and that is what makes us different from competition. Considering that our retail is constantly growing and developing with new openings [ … ]

About Us

Fashion Company is the largest retail company in the region of Southeast Europe that deals with fashion and fashion retail and wholesale with over 100 retail outlets in Serbia and the region (Montenegro, North Macedonia, Bosnia & Herzegovina, Croatia, Romania). Brands that Fashion Company represents belong to the class of world-famous modern urban brands such as Diesel, Levi’s, Tommy Hilfiger, Calvin Klein, Scotch & Soda, Replay, Timberland, Camper, Manila Grace, Cesare Paciotti, Bata, Liu Jo, Guess, Mango, Desigual, Inuikii, Mou, Paciotti 4US, Maison Scotch, Dstrezzed, UGG, Colors of California, Saucony Originals and many others. The specificity of the business of Fashion Company is the offer of a wide range of clothing, footwear and accessories, mature retail, famous world brands and geographically different but always premium locations on which it operates.

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INOVATIONS

Through continuous dedication to the most modern promotion methods that are in line with world trends, we offer our customers 365 days of the year innovations in shopping experience setting standards in the field of retail. In addition to the refined concept of multibrand shop, where Fashion & Friends is a pillar, in the sphere of digital communication, we stand out from the competition by recording social media campaigns on a monthly basis as a kind of style guide for brand fans from our portfolio. They are followed by specific retail actions designed to motivate you to shop. In the end (but not least), the team gathered around the choice of decor, music and other details in the retail presentation takes their work seriously and dedicated, so we always have something new and interesting when you enter one of our stores.

TECHNOLOGY

Fashion Company regularly introduces and applies modern technological achievements that create a full atmosphere in the shops and contributes to the overall pleasant ambience. Through video panels placed in carefully selected places, we create a special note of modern interactive informative platform. This way, by visual-innovative approach in the shops, we informe customers about latest news from its favourite fashion brands. In order to better understand the needs and habits of our customers, we use modern monitoring and analysis systems that enable us to create specific sales and communication strategies. On the other hand, the company applies advanced statistical systems in order to analyse all business operations, which an importan basis of every sucesfull business planing.

SUSTAINABILITY

Fashion company represents brands that, by their actions and business, give a positive example to others in the field protection and preservation of the environment. The production of textiles, clothing and footwear, which today represent the key elements of the fashion industry, according to various research is considered one of the largest environmental polluters. In order to reduce this negative impact, the fashion industry introduces different concepts of sustainable development such as eco design, new fiber technology, recycling, conscientious water consumption, etc. Among the positive practices are the famous brand Timberland, which makes its soles from recycled materials, then Guess, who through the application of the eco bag sends a message on the importance of nature protection, then Mango devotes the entire collection to a sustainable fashion approach etc.

RESULTS

The year has started well, as shown by all of our commercial parameters. These results were also supported by a relatively good macroeconomic environment across the region and continuing positive trends from the previous year. Our retail network has increased due to investments in further expansion in Serbia, Croatia, Montenegro and Macedonia, which we continue from e-commerc through time. We are pleased to note that our results are also recognized by rating agencies, and Bisnode has estimated our rating of ‘triple A’ in terms of credit rating over the past three years. The trends observed at the Group level also reflect on the local level: all of our nursing firms recorded growth in the first quarter of 2018.

COUNTERS

The best way to see the seriousness and professionalism of the Fashion Company as a system is to see the most important number of parameters that support this.

29
Years
760
People working
17
Million instore visitors per year
17306
Sum of square meters
Our Skills & Expertise

What we’re good at

The results that we achieve in the region of Southeast Europe on an annual basis are the best testimonies of our achievements.

 

What we’re good at?

Distributing international fashion brands 0

Developing new retail concepts 0

Fashion expertise 0

Planning and data analysing 0

Great Marketing 0

A trendy quotes

The campaigns and the models in them create the fantasy around the brand. It has always been about having strong images. Without that, we could not have gone into all the categories we did. It really has been the foundation from where the house of Guess was built. At the beginning, we didn't have the money to pay big names, which is how looking for new faces began a tradition that still continues 30 years into the Guess history. It's been interesting to follow their careers after a Guess shoot, for both photographers and models, because the exposure around the world becomes so huge.

-Paul Marciano, GUESS

A trendy quotes

American style is about confidence, independence, diversity and free expression. The road to success is not easy to navigate, but with hard work, drive and passion, it's possible to achieve the American dream. Victory is about recognizing all the work that went into achieving your dream.

-Tommy Hilfiger, TOMMY HILFIGER

A trendy quotes

Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle, the mentality of Diesel. I am continually influenced by the feeling that music culture captured in the late 60s - for my generation, it was a time to rebel, against our parents, against everything.

-Renzo Rosso, DIESEL

What they said

In nearly three decades of existence on the market of Serbia and the region, Fashion Company has worked very successfully with numerous personalities from the public scene as well as representatives of reputed media outlets. See what they said about us?

Ana Stanic

I have been cooperating with Fashion Company for a few years to my great pleasure because they are professional and wonderful people, and the choice of brands makes them one of the leading fashion oasis in our country.





-Ana Stanić, Pop zvezda

Danijela Jovanovic

Cooperation with Fashion Company is actually working with a team that has a commitment to business, creativity and the desire for constant improvement of business and offer. The central impression through the years of cooperation is that their ambition is contagious and approach to business in the spirit of top standards.


-Danijela Jovanović, direktorka „Attica Media“ Srbija

Milan Nikolic

Working with Fashion Company is extremely dynamic and creative. Our cooperation is distinguished by mutual understanding, synergy and visionary approach. Continuous exchange of ideas and efficiency make this relationship intellectually and creatively stimulating.




-Milan Nikolić, urednik „Esquire“ Srbija

Misa Obradovic

It is always a pleasure to work with people dedicated to their business, people who know exactly what they want and have a clear vision of the final product, while they are creative, cooperative and full of positive energies that make the job a pleasure. That is Fashion Company team.







-Miša Obradović, modni fotograf

Nadja Jokanovic & Nina Milovic

The marketing team Fashion Company among the first in Serbia recognized our creative potential and trusted us, as its strategic digital partner, to give us the opportunity to create appearances on social networks. Exchange of ideas, partnership, support, moving borders on the domestic and regional markets – that is how we see the cooperation between WANNABE Media Creative Studio and Fashion Company.


-Nađa Jokanović & Nina Milović, osnivači „Wannabe Magazine“

Petar Janosevic

I can not remember the wise words of the British philosopher George Edward Moore who said: "A man travels the world in search of what he needs, then returns home and finds exactly what he asked for." My very experience in working with Fashion Company is a true reflection of Moore's words because Fashion Company is a world in Serbia.




-Petar Janošević, urednik „Harper’s Bazaar“ Srbija

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Kada ti zafali #finaltouch za tvoj #jeans look, obogati ga kariranom košuljom u jarkoj boji. 😎

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...

NEW COLLECTION je stigla! ⚡
Ove sezone se obuci u skladu sa poslednjim modnim trendovima, potraži favorite iz nove kolekcije! ❤️‍🔥 Čekaju te u mono radnjama, Fashion&Friends multibrend radnjama, na online shop-u i aplikaciji.
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Onaj osećaj kada nosiš svoju omiljenu Diesel jaknu! ⚡
Iskoristi FINAL SALE koji je u toku u Diesel radnjama, Fashion&Friends multibrend radnjama, na online shop-u i aplikaciji. 📲
Photoshoot by @buro.serbia
📸: @danilo.pavlovic
🧍‍♂️@foxmodelserbia

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...

Replay uvek ima najbolji izbor torbi i rančeva za urbane fashioniste. ✨
Koju boju ti biraš 🖤 ili 💖?

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...

Zakorači u svet mašte. 🤩 Nova Guess kolekcija inspirisana je avanturama Corto Maltesea, protagoniste poznatog stripa. ⚓⛴️ Modele možeš pronaći u Guess mono radnjama, Fashion&Friends multibrend radnji u TC Galerija, na online shop-u i aplikaciji! #GUESSMens

#Repost @guess

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...

Feeling bold! ⚡ Versace Jeans Couture ističe underground komade u kojima ćeš uvek biti primećena. 💋
Ostavi nam 🔥 u komentaru ako bi nosila ovaj outfit!

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...

Poglavlje 142 - Nema šanse, sestro.
U redu je slomiti potkolenicu kao čačkalicu, ali iseći omiljeni teksas da biste je namestili? Nema šanse, sestro. Ostani sa nama za sledeće poglavlje dok slavimo #150YearsOf501 onako kako ste vi nosili.

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...

Dobro skrojen sako i pantalone kao vanvremenski klasik biznis outfita!❣️
Šopinguj svoj biznis look uz FINAL SALE popuste u Liu Jo mono radnji, Fashion&Friends multibrend radnjama, na online shop-u i aplikaciji.

#Repost @liujoglobal

#liujo
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...

Poglavlje 01 - Zakovica. Čekić. Istorija.
Ovo je istinita priča o 150 godina Levi's® 501® džinsa. Napravljen je za rudare u Kaliforniji 1870-ih, a ubrzo ga je nosio ceo svet. Njegovi podvizi su tako neverovatni da čak i mi ne možemo da poverujemo svim pričama. Ali imamo stvarna iskustva za neke od njih. Ostani sa nama za sledeće poglavlje dok slavimo #150YearsOf501 onako kako ste vi nosili.

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...

✨ Da li biraš dnevni, večernji ili casual look? ✨
Istraži FINAL SALE ponudu i odaberi omiljene komade iz FW22 kolekcije. 🎁

#lfw22
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...

Patrizia Pepe croco bag alert! 🚨 Torbe sa dezenom krokodilske kože u jarkim bojama obojiće svaku tvoju modnu kombinaciju. 🌸
#patriziapepe
#fashion
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...

Diesel je tu kada želiš originalan outfit koji te ističe. ⚡ Odaberi svoj top #Diesel outfit, baš kao što je i @brrrreskvica ! 🧡

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...

Uklopi se sa prirodom u Woolrich modelima vibrantnih boja. 🍂
Istraži FW22 kolekciju, a u Fashion&Friends multibrend radnjama, na online shop-u i aplikaciji te čeka FINAL SALE! 💥

#Repost @woolrich

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...

Ako obožavaš classic kombinacije, inspiriši se stilom Nicole Peltz Beckham koja nosi Versace Jeans Couture crnu cutout haljinu. ✨

#Repost @versacejeanscouture

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...

Calvin Klein - kada u jednom želiš udobnost i fleksibilnost. ⚡
Da li bi želeo ovaj outfit u svojoj kolekciji? 👇

#Repost @calvinklein

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...

@svetlanabjelan nosi Replay!🔥
Inspiriši se za savršen look u Replay mono radnjama, Fashion&Friends multibrend radnjama, na online shop-u ili aplikaciji. 📲

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...

Za outfit iz snova - Patrizia Pepe. 💎💎💎
Koji model ovog trendy italijanskog brenda bi ti odabrala? Istraži FW22 kolekciju i iskoristi FINAL SALE ponudu!

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Neka ti svaki dan bude ispunjen ljubavlju i najlepšim autfitima kao ovaj! 😍
Srećan Dan zaljubljenih! 💕

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...

Kreiraj romantične outfite uz brend koji prvi pronađeš u našoj osmosmerki i uživaj u mesecu ljubavi uz Fashion Company! 😍
Podeli sa nama u komentaru svoj brend! ❤️

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...

Getting ready for date night. 🥰
Potraži urbane Guess komade u kojima ćeš blistati u mesecu koji slavi ljubav. 💃

Photoshoot by @buro.serbia
📸: Aleksandra Vučković
🧍‍♂️: @foxmodelserbia

#fashioncompany
#guess
#valentinesday
#danzaljubljenih
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...

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