For over twenty eight years we have been directly managing or acting as regional distributors for some of the biggest internationally recognized apparel and footwear brands in the fashion industry. [ … ]
Fashion Company is an organization with a functional structure. This type of organization allows us a high level of specialization for employees and can easily adapt to the needs of a company that is constantly [ … ]
We believe that a strong position at home is crucial for maintaining references abroad, so the entire model of successful business in Serbia is a significant benchmark for further development in the [ … ]
Retail Strategy of Fashion Company is based on innovation and diversity and that is what makes us different from competition. Considering that our retail is constantly growing and developing with new openings [ … ]
Fashion Company is the largest retail company in the region of Southeast Europe that deals with fashion and fashion retail and wholesale with over 100 retail outlets in Serbia and the region (Montenegro, North Macedonia, Bosnia & Herzegovina, Croatia, Romania). Brands that Fashion Company represents belong to the class of world-famous modern urban brands such as Diesel, Levi’s, Tommy Hilfiger, Calvin Klein, Scotch & Soda, Replay, Timberland, Camper, Manila Grace, Cesare Paciotti, Bata, Liu Jo, Guess, Mango, Desigual, Inuikii, Mou, Paciotti 4US, Maison Scotch, Dstrezzed, UGG, Colors of California, Saucony Originals and many others. The specificity of the business of Fashion Company is the offer of a wide range of clothing, footwear and accessories, mature retail, famous world brands and geographically different but always premium locations on which it operates.
Through continuous dedication to the most modern promotion methods that are in line with world trends, we offer our customers 365 days of the year innovations in shopping experience setting standards in the field of retail. In addition to the refined concept of multibrand shop, where Fashion & Friends is a pillar, in the sphere of digital communication, we stand out from the competition by recording social media campaigns on a monthly basis as a kind of style guide for brand fans from our portfolio. They are followed by specific retail actions designed to motivate you to shop. In the end (but not least), the team gathered around the choice of decor, music and other details in the retail presentation takes their work seriously and dedicated, so we always have something new and interesting when you enter one of our stores.
Fashion Company regularly introduces and applies modern technological achievements that create a full atmosphere in the shops and contributes to the overall pleasant ambience. Through video panels placed in carefully selected places, we create a special note of modern interactive informative platform. This way, by visual-innovative approach in the shops, we informe customers about latest news from its favourite fashion brands. In order to better understand the needs and habits of our customers, we use modern monitoring and analysis systems that enable us to create specific sales and communication strategies. On the other hand, the company applies advanced statistical systems in order to analyse all business operations, which an importan basis of every sucesfull business planing.
Fashion company represents brands that, by their actions and business, give a positive example to others in the field protection and preservation of the environment. The production of textiles, clothing and footwear, which today represent the key elements of the fashion industry, according to various research is considered one of the largest environmental polluters. In order to reduce this negative impact, the fashion industry introduces different concepts of sustainable development such as eco design, new fiber technology, recycling, conscientious water consumption, etc. Among the positive practices are the famous brand Timberland, which makes its soles from recycled materials, then Guess, who through the application of the eco bag sends a message on the importance of nature protection, then Mango devotes the entire collection to a sustainable fashion approach etc.
The year has started well, as shown by all of our commercial parameters. These results were also supported by a relatively good macroeconomic environment across the region and continuing positive trends from the previous year. Our retail network has increased due to investments in further expansion in Serbia, Croatia, Montenegro and Macedonia, which we continue from e-commerc through time. We are pleased to note that our results are also recognized by rating agencies, and Bisnode has estimated our rating of ‘triple A’ in terms of credit rating over the past three years. The trends observed at the Group level also reflect on the local level: all of our nursing firms recorded growth in the first quarter of 2018.
The best way to see the seriousness and professionalism of the Fashion Company as a system is to see the most important number of parameters that support this.
The results that we achieve in the region of Southeast Europe on an annual basis are the best testimonies of our achievements.
What we’re good at?
A trendy quotes
The campaigns and the models in them create the fantasy around the brand. It has always been about having strong images. Without that, we could not have gone into all the categories we did. It really has been the foundation from where the house of Guess was built. At the beginning, we didn't have the money to pay big names, which is how looking for new faces began a tradition that still continues 30 years into the Guess history. It's been interesting to follow their careers after a Guess shoot, for both photographers and models, because the exposure around the world becomes so huge.
A trendy quotes
American style is about confidence, independence, diversity and free expression. The road to success is not easy to navigate, but with hard work, drive and passion, it's possible to achieve the American dream. Victory is about recognizing all the work that went into achieving your dream.
A trendy quotes
Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle, the mentality of Diesel. I am continually influenced by the feeling that music culture captured in the late 60s - for my generation, it was a time to rebel, against our parents, against everything.
Strike a pose! 🔥
Da li si znao da se u okviru FW22 kolekcije brenda Steve Madden nalaze i modeli patika koji savršeno pristaju svakom urbanom i samouverenom muškarcu? Poseti mono radnju, Fashion&Friends multibrend radnje, online shop ili app i uveri se! 🌪️
#stevemadden
#fashioncompany
#fashionandfriends
#FW22
#sneakers
Ponosni što smo u obe kategorije u kojima smo nominovani na ovogodišnjim HOT SPOT eCommerce Awards, osvojili nagradu:
🏆 Fashion&Friends je Online Store of the year
🏆 Fashion&Friends je Best shopping app
Ovom prilikom želimo da se zahvalimo svima koji su glasali za nas i koji nam svakodnevno ukazuju svoje poverenje. ❤️ Nastavićemo u istom ritmu, da pratimo trendove i postavljamo standarde kada je u pitanju online trgovina!
#fashioncompany
#fashionandfriends
#competition
#ecommerceawards
Fashion Company je odlučio da nagradi vredne i posvaćene kolege iz maloprodaje. Zaposlene koji su pokazali izuzetan trud u ovoj sezoni i ostvarili sjajne prodajne rezultate smo obradovali Inuikii čizmama. Hvala još jednom na svakodnevoj predanosti poslu. Čestitamo svima i ponosni smo na vas! Želimo svima da nastave da nižu uspehe i verujete u sebe.❤️
#fashioncompany
#inuikii
#employees
#employerbranding
#brand
Spreman za svako putovanje prirodom, u Woolrich modelima! 🍃 Ova kompanija je od svog osnivanja 1830. godine posvećena kreiranju artikala koji su stvoreni za boravak napolju.
Potraži favorite u Fashion&Friends multibrend radnjama, na online shop-u ili aplikaciji! 📲
#Repost @woolrich
#woolrich
#fashioncompany
#fashionandfriends
#outdoor
#fashion
#winter
#FW22
Koji modni trend smatraš da će biti apsolutni hit ove godine? Piši nam u komentaru!
📣📣📣
#fashioncompany
#fashiontrends
#fashioninspiration
#fashion
#ootd
#trends
Pozivamo sve kreativce i one koji imaju oko za detalje da se pridruže našem in-store Visual merchandising timu! 😍
Ukoliko imaš minimum 6 meseci radnog iskustva u kompaniji, interesuje te uređenje enterijera i timski si igrač - ovo je prava pozicija za tebe! ✌️ Pošalji svoj CV na jobs.rs@fashioncompany.rs do 31.1.2023.
#fashioncompany
#fashionandfriends
#job
#jobalert
Unboxing time! 😍
Izrazi svoju individualnost u Steve Madden čizmama, koje su karakteristične po originalnom dizajnu.
Iskoristi SALE do 60% u Steve Madden radnji, Fashion&Friends radnjama, na online shop-u ili aplikaciji! 📲
#stevemadden
#fashioncompany
#lboots
#shoes
#fashion
#FW22
@kristinabekvalac reprezentuje lepotu hladnog u MOU čizmama, prilagođenim svakoj modernoj ženi. ❄️ Potražite favorite ➡️ u Fashion&Friends multibrend radnjama, na online shop-u ili aplikaciji!
#fashioncompany
#fashionandfriends
#mou
#boots
#fashion
#FW22
Zablistaj baš kao tvoja nova Guess torba! 🌟
Animal print je jedan od trendova sezone, a u kombinaciji sa zlatnim detaljima Guess brenda predstavlja must have!
Poseti Guess mono radnje, Fashion&Friends multibrend radnje, online shop ili app i iskoristi popust do 60%!
#Repost @guess
#fashioncompany
#guess
#fashion
#bags
#fashioninspiration
Patrizia Pepe sakoi predstavljaju suštinu ovog brenda, jer kombinuju svakodnevnu praktičnost i glamur. ✨✨✨
Za sve devojke koje žele da se osete samosvesno, senzualno i hrabro - poseti Patrizia Pepe radnju i inspiriši se otmenim modelima. 🌸
#fashioncompany
#patriziapepe
#fashion
#ootd
#fashioninspiration
#jackets
💖 Shopping s KIKO Milanom 💖
🎀 KIKO Milano pripremio ti je popuste od 20%, 30%, 40% i čak 50% na deo asortimana. Iskoristi popuste u KIKO Milano radnjama, Fashion&Friends aplikaciji i na online shopu.
🎀 Kupi KIKO Milano proizvode koje već dugo želiš što pre!
📍ADA Mall
📍Ušće
📍Beo Shopping Centar
📍Zmaj Jovina Centar (NS)
📍Delta Planet
📍Knez Mihailova
📍Forum Niš
#fashioncompany
#kikomilano
#sale
#makeup
Ove sezone brend Versace Jeans Couture se udružio sa poznatim američkim modelom Jazzelle. U srcu kolekcije su razigrani, grunge i cyber elementi koji se kombinuju sa pačvork teksasom i sci-fi printom. 💔🛸
#fashioncompany
#versacejeanscouture
#capsulecollection
#fashion
#cyber
#ootd
Započni godinu spojem urbanog streetwear-a i sportskog stila u vidu Superdry jakne! 💪
Poseti Fashion&Friends radnju, online shop ili aplikaciju, odaberi jaknu i iskoristi do 60% popusta na kolekciju jesen/zima 2022!
#Repost @superdry
#fashioncompany
#superdry
#fashionandfriends
#FW22
#jacket
Guess your favourite outfit! ⚡
Poseti Guess radnju i odaberi modele koji će činiti tvoju idealnu kombinaciju. Podeli sa nama u komentaru šta ćeš odabrati!
#guess
#fashioncompany
#ootd
#bag
#skirt
#boots
#FW22
Zima je lepša u Moose Knuckles jakni. ☃️
@enaluna nosi model u kom će ti uvek biti toplo i udobno! 🤎
#mooseknuckles
#fashioncompany
#jacket
#winter
#FW22
❤️ GLASAJ za FASHION COMPANY ❤️
Ove godine smo nominovani za HOT SPOT eCommerce Awards u organizaciji eCommerce Asocijacije Srbije:
🏆 Best shopping app
🏆 Fashion Online Store of the year
Za Fashion Company možeš glasati do 20.1. u ponoć. 👌 Link za glasanje pronađi u story sekciji!
#fashioncompany
#fashionandfriends
#competition
#ecommerceawards
#Repost @mooseknucklescanada
Od 1921. #mooseknuckles donosi ti najluksuzniju sportsku odeću na svetu. 😎💪
#mooseknuckles
#fashioncompany
#fashioninspiration
#ootd
#FW22
College motivi dominiraju Replay kolekcijom, u kojoj ćeš se osetiti kao da si deo prestižnog univerziteta! 🤓 Italijanski brend grafiku vraća na modnu scenu na velika vrata!
Istraži kolekciju u Fashion&Friends radnjama, mono radnjama, putem online shop-a ili aplikacije. 💥
#fashioncompany
#replay
#fashionandfriends
#college
#fashion
#FW22
#Repost @mooseknucklescanada
Znaš li da #mooseknucklescanada amblem simbolizuje hokejašku borbu Kanade i njihovih južnih suseda, i na taj način odražava ljubav prema nacionalnom sportu? 🏒
#mooseknuckles
#fashioncompany
#jackets
#fashion
#inspo
#FW22
Calvin Klein underwear kolekcija donosi veliki izbor modela kako za devojke koje neguju casual stil, tako i za one koje su elegantne u svakom trenutku. 💃
Istraži je u Fashion&Friends-u, mono radnjama, na online shop-u ili aplikaciji! 📲
#calvinklein
#fashioncompany
#underwear
#collection
#fashionandfriends