For over twenty eight years we have been directly managing or acting as regional distributors for some of the biggest internationally recognized apparel and footwear brands in the fashion industry. [ … ]

Fashion Company is an organization with a functional structure. This type of organization allows us a high level of specialization  for employees and can easily adapt to the needs of a company that is constantly [ … ]

We believe that a strong position at home is crucial for maintaining references abroad, so the entire model of successful business in Serbia is a significant benchmark for further development in the [ … ]

Retail Strategy of Fashion Company is based on innovation and diversity and that is what makes us different from competition. Considering that our retail is constantly growing and developing with new openings [ … ]

About Us

Fashion Company is the largest retail company in the region of Southeast Europe that deals with fashion and fashion retail and wholesale with over 100 retail outlets in Serbia and the region (Montenegro, North Macedonia, Bosnia & Herzegovina, Croatia, Romania). Brands that Fashion Company represents belong to the class of world-famous modern urban brands such as Diesel, Levi’s, Tommy Hilfiger, Calvin Klein, Scotch & Soda, Replay, Timberland, Camper, Manila Grace, Cesare Paciotti, Bata, Liu Jo, Guess, Mango, Desigual, Inuikii, Mou, Paciotti 4US, Maison Scotch, Dstrezzed, UGG, Colors of California, Saucony Originals and many others. The specificity of the business of Fashion Company is the offer of a wide range of clothing, footwear and accessories, mature retail, famous world brands and geographically different but always premium locations on which it operates.

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Through continuous dedication to the most modern promotion methods that are in line with world trends, we offer our customers 365 days of the year innovations in shopping experience setting standards in the field of retail. In addition to the refined concept of multibrand shop, where Fashion & Friends is a pillar, in the sphere of digital communication, we stand out from the competition by recording social media campaigns on a monthly basis as a kind of style guide for brand fans from our portfolio. They are followed by specific retail actions designed to motivate you to shop. In the end (but not least), the team gathered around the choice of decor, music and other details in the retail presentation takes their work seriously and dedicated, so we always have something new and interesting when you enter one of our stores.


Fashion Company regularly introduces and applies modern technological achievements that create a full atmosphere in the shops and contributes to the overall pleasant ambience. Through video panels placed in carefully selected places, we create a special note of modern interactive informative platform. This way, by visual-innovative approach in the shops, we informe customers about latest news from its favourite fashion brands. In order to better understand the needs and habits of our customers, we use modern monitoring and analysis systems that enable us to create specific sales and communication strategies. On the other hand, the company applies advanced statistical systems in order to analyse all business operations, which an importan basis of every sucesfull business planing.


Fashion company represents brands that, by their actions and business, give a positive example to others in the field protection and preservation of the environment. The production of textiles, clothing and footwear, which today represent the key elements of the fashion industry, according to various research is considered one of the largest environmental polluters. In order to reduce this negative impact, the fashion industry introduces different concepts of sustainable development such as eco design, new fiber technology, recycling, conscientious water consumption, etc. Among the positive practices are the famous brand Timberland, which makes its soles from recycled materials, then Guess, who through the application of the eco bag sends a message on the importance of nature protection, then Mango devotes the entire collection to a sustainable fashion approach etc.


The year has started well, as shown by all of our commercial parameters. These results were also supported by a relatively good macroeconomic environment across the region and continuing positive trends from the previous year. Our retail network has increased due to investments in further expansion in Serbia, Croatia, Montenegro and Macedonia, which we continue from e-commerc through time. We are pleased to note that our results are also recognized by rating agencies, and Bisnode has estimated our rating of ‘triple A’ in terms of credit rating over the past three years. The trends observed at the Group level also reflect on the local level: all of our nursing firms recorded growth in the first quarter of 2018.


The best way to see the seriousness and professionalism of the Fashion Company as a system is to see the most important number of parameters that support this.

People working
Million instore visitors per year
Sum of square meters
Our Skills & Expertise

What we’re good at

The results that we achieve in the region of Southeast Europe on an annual basis are the best testimonies of our achievements.


What we’re good at?

Distributing international fashion brands 0

Developing new retail concepts 0

Fashion expertise 0

Planning and data analysing 0

Great Marketing 0

A trendy quotes

The campaigns and the models in them create the fantasy around the brand. It has always been about having strong images. Without that, we could not have gone into all the categories we did. It really has been the foundation from where the house of Guess was built. At the beginning, we didn't have the money to pay big names, which is how looking for new faces began a tradition that still continues 30 years into the Guess history. It's been interesting to follow their careers after a Guess shoot, for both photographers and models, because the exposure around the world becomes so huge.

-Paul Marciano, GUESS

A trendy quotes

American style is about confidence, independence, diversity and free expression. The road to success is not easy to navigate, but with hard work, drive and passion, it's possible to achieve the American dream. Victory is about recognizing all the work that went into achieving your dream.

-Tommy Hilfiger, TOMMY HILFIGER

A trendy quotes

Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle, the mentality of Diesel. I am continually influenced by the feeling that music culture captured in the late 60s - for my generation, it was a time to rebel, against our parents, against everything.

-Renzo Rosso, DIESEL

What they said

In nearly three decades of existence on the market of Serbia and the region, Fashion Company has worked very successfully with numerous personalities from the public scene as well as representatives of reputed media outlets. See what they said about us?

Ana Stanic

I have been cooperating with Fashion Company for a few years to my great pleasure because they are professional and wonderful people, and the choice of brands makes them one of the leading fashion oasis in our country.

-Ana Stanić, Pop zvezda

Danijela Jovanovic

Cooperation with Fashion Company is actually working with a team that has a commitment to business, creativity and the desire for constant improvement of business and offer. The central impression through the years of cooperation is that their ambition is contagious and approach to business in the spirit of top standards.

-Danijela Jovanović, direktorka „Attica Media“ Srbija

Milan Nikolic

Working with Fashion Company is extremely dynamic and creative. Our cooperation is distinguished by mutual understanding, synergy and visionary approach. Continuous exchange of ideas and efficiency make this relationship intellectually and creatively stimulating.

-Milan Nikolić, urednik „Esquire“ Srbija

Misa Obradovic

It is always a pleasure to work with people dedicated to their business, people who know exactly what they want and have a clear vision of the final product, while they are creative, cooperative and full of positive energies that make the job a pleasure. That is Fashion Company team.

-Miša Obradović, modni fotograf

Nadja Jokanovic & Nina Milovic

The marketing team Fashion Company among the first in Serbia recognized our creative potential and trusted us, as its strategic digital partner, to give us the opportunity to create appearances on social networks. Exchange of ideas, partnership, support, moving borders on the domestic and regional markets – that is how we see the cooperation between WANNABE Media Creative Studio and Fashion Company.

-Nađa Jokanović & Nina Milović, osnivači „Wannabe Magazine“

Petar Janosevic

I can not remember the wise words of the British philosopher George Edward Moore who said: "A man travels the world in search of what he needs, then returns home and finds exactly what he asked for." My very experience in working with Fashion Company is a true reflection of Moore's words because Fashion Company is a world in Serbia.

-Petar Janošević, urednik „Harper’s Bazaar“ Srbija

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Šoping u znaku žena! 💞 U susret 8. martu, odlučili smo da vas obradujemo sa 🔺 -20% NA BAŠ SVE! 🔺
Neka ovaj Dan žena bude u duhu lepote, najboljeg šopinga i darivanja! 🌸 ❤️

Za one koji ne mogu da se koncentrišu u ravnom! 😊 Napiši nam u komentaru koje ti popravljaju koncentraciju - prve (zmijske), druge (nude) ili treće (providne)? 😍

#FashionCompany #WomenFashion #FashionInspo #SteveMadden #HighHeels #ShoesAddicted

@liujoglobal model koji svi žele! Požuri na Fashion&Friends online shop dok je ova lepotica dostupna! 🧡

#FashionCompany #FashionInspiration #LiuJo #FashionDaily #BagsFriendsForever

Posted @withregram • @liujoglobal Think green! Recycled materials are at the heart of accessories from the #LiuJo #SS21 Collection. Tap via link in bio to discover more. #liujoss21

Na koji citat o modi te podseća ovaj MILLE look? 💋

#FashionCompany #FashionInspiration #Mille #TimelessAesthetic #WomenFashion

ALL @replay look za njega! ❤️ Šta mu bolje ''stoji'' - vetar u kosi ili ovaj casual martovski outfit?

#FashionCompany #Replay #LoveFashion #MenFashion #BagsLover #ReplayDenim

Razlog za osmeh! 😄 Nova @desigual kolekcija, puna neodoljivih dezena, printova i krojeva je stigla! 😄☀️

#FashionCompany #FashionLover #Desigual #WomenFashion #LoveTheWorld

Planina ili grad, Timba te prati u svim tvojim avanturama! 🥰 🥾 @timberland

#FashionCompany #Timberland #MenFashion #WomenFashion #WeekendVibes #TimberlandBoots

Daydreaming u @scotch_soda novoj kolekciji. 🌤️ Petak je dan za posetu Fashion&Friends online shop-a!
#FashionCompany #ScotchAndSoda #WomenFashion #BornInAmsterdam

Od 1 do 5 - koliko ti trebaju ove @stevemadden čizme? 🤎

#FashionCompany #WomenFashion #FashionInspo #SteveMadden #HighHeels #BootsLover

Posted @withregram • @stevemadden @emmalynlove_ steppin' it up in the VAVA COGNAC PATENT 💥 #IMWITHSTEVE

Boys will be boys. 😎 @dstrezzed_official

#FashionCompany #FashionInspiration #Dstrezzed #MenFashion #FashionDaily #BrotherhoodOfTheModernGent

Posted @withregram • @dstrezzed_official Our quilted shirts are perfect for a long walk in nature.🍂 #dstrezzed #brotherhoodofthemoderngent

NEW COMFORT 🤗 Kada se osećaš udobno u svojoj koži, ohrabrujemo te da to i da pokažeš! @calvnklein je tu da te uvek podrži! 💋

#FashionCompany #FashionInspiration #CalvinKlein #MyCalvins #ComfyOutfit #ComfyFashion

WHEN TOGETHER ❤️ Opiši ovaj @diesel trenutak u komentaru koristeći samo jednu reč. 😘

#FashionCompany #Diesel #LoveFashion #LoveIsAllAround #MenFashion #WomenFashion #WhenTogether

Posted @withregram • @diesel “There’s a quality that you feel when you’re with this person, you can be at home wherever you are.” - Merilyn

Diesel presents When Together. A portrait of absence and desire told through the words of lovers who have experienced both time apart and the intense reconnection that follows.

Real life, right now

@merilyn___ & @panteaninja

Da li je slobodna fotelja?
- Ne, to je mesto za @liujoglobal ❤️🥰

#FashionCompany #FashionLover #LiuJo #WomenFashion #BagWorld

Saturday mood uz @camper. 🥰 👩‍❤️‍👨

#FashionCompany #Camper #MenFashion #WomenFashion #WeekendVibes

Taguj u komentaru onog ko ti je stalno stavljao magareće uši na fotkama. 😉 ✌🏻

#FashionCompany #MooseKnuckles #MenFashion #WomenFashion

Da, dobro vidiš. Na Fashion&Friends online shop i u mono radnje je stigla nova @tommyhilfiger kolekcija. 💚

#FashionCompany #MenFashion #FashionInspo

Posted @withregram • @tommyhilfiger Catching the last of the evening sunshine with @williamlos_ #TommyHilfiger

Ženstvena, moćna i zavodljiva. 💯 Nova @patriziapepe kolekcija je dostupna na Fashion&Friends online shop-u i u radnjama. 💞

#FashionCompany #FashionInspiration #PariziaPepe #WomenFashion #WomenPower #FashionDaily

⚫ 4US je više od brenda, to je stil života. @paciotti

#FashionCompany #FashionInspiration #CesarePaciotti #4US #Sneakers

Opiši ovaj @levis momenat u komentaru koristeći samo jedan emoji. 😘

#FashionCompany #Levis #LoveFashion #LoveIsAllAround #Gifts #MenFashion #WomenFashion

Posted @withregram • @levis Neon hits different in winter. Link in bio to shop our holiday gift guides.

Ljubav uvek pobeđuje! 👨‍❤️‍💋‍👨❤️🥰

#MiSmoKliknuli #FashionCompany #FashionLover

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