Fashion Company, the leading fashion retail company in Southeast Europe, since its founding in 1993. takes a dynamic approach to business, constantly investing in business development and expansion of the retail network


Thanks to that, the company today opened the doors of five new stores in the Belgrade Gallery, which raised the number of Fashion Company retail stores in this shopping center to 11.

The mono-shops of Patrizia Pepe, Diesel, Tommy Hilfiger, Calvin Klein and Superdry will provide customers with a superior fashion and visual atmosphere, equal to that in the stores of world capitals such as London and Paris.

Patrizia Pepe

The famous Italian fashion brand Patrizia Pepe chose Belgrade as an exclusive location where he presented a new concept of store decoration called “Glam Rhapsody”. The interior perfectly reflects the refined spirit of the brand and captures the attention with unobtrusive luxury.

The space is dominated by white tiles and velvet in a dark pink color, creating a contrast of tactile warmth and cool white. The ultimate aesthetic experience is complemented by touches of greenery and black mesh elements, while a glass disco ball in the center of the shop appears as an unexpected detail.

The central position is occupied by the neon logo of the brand “Fly”, which contributes to the glam atmosphere and invites you to explore the new, sensual collection of Patrizia Pepe.


The brand, which has been pushing boundaries for the past four decades with bold design and provocative campaigns, recently introduced the new Diesel x Diesel concept, which customers can find in the newly opened store on the ground floor of the Belgrade Gallery.

The experimental, dynamic interior leaves a strong visual impression, while the combination of unexpected textures, partially open facades and pastel green shades allows customers to immerse themselves in the world of the cult Italian brand and enjoy the collection that lays the foundations of Diesel’s new direction.

Tommy Hilfiger

The store covers an area of ​​320 square meters, and its design reflects the global sales concept of Tommy Hilfiger, which combines the brand’s heritage with a clean, modern aesthetic. The furniture is made of stainless steel and walnut wood in white, with accents in recognizable shades of the brand – red, blue and white.

The graffiti in the denim part of the store brings the spirit of the street art scene into the space, giving it a contemporary, urban note. For complete shopping pleasure, customers have access to fresh coffee in the mini bar in the extension of the cash register, as well as a sewing machine to personalize the purchased items.

Calvin Klein


The new fashion mecca for fans of minimalism is filled with neutral tones of black and gray, which give it a dose of simplicity and elegance.

Special attention is paid to warm lighting in order to emphasize the shelves filled with spring models of Calvin Klein clothes, shoes and accessories. A novelty in the range is the sportswear collection for women and men, recognizable by a discreet logo and top materials perfect for sports activities.


British fashion brand Superdry has presented an offer for spring / summer 2021 on 200 square meters of retail space. A wide range of products is aimed at customers who have a unique style, value quality and pay attention to detail.

The interior of the store is dominated by natural materials and warm tones, with black, industrial elements that give the space depth and contrast.

Visit the new stores in the Gallery Belgrade Shopping Center!


Fashion Company