TOMMY HILFIGER AND WARNER BROS. EMBRACE POP CULTURE AND ENTERTAINMENT IN TOMMY JEANS LOONEY TUNES® CAPSULE
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], and Warner Bros. Consumer Products have launched the TOMMY JEANS Looney Tunes® capsule collection starring beloved cartoon figures Bugs Bunny, Daffy Duck, Tweety Bird, Sylvester the Cat, Tasmanian Devil, Road Runner and Wile E. Coyote.
“The TOMMY JEANS Looney Tunes® capsule is an exciting blend of two brands defined by youthful energy and determined optimism,” said Tommy Hilfiger. “We are both dedicated to honoring our heritages, while constantly reimagining them with a fresh twist that resonates today. This shared spirit and its expression makes our collaboration a natural fit for the next generation of fans around the world.”
The legendary characters embody the TOMMY JEANS values of being fearless, bold, diverse and authentic. Just like the fans of TOMMY JEANS, they are bonded by differences, not sameness.
The capsule features a range of fresh and vibrant designs including relaxed-fit sweatshirts in gray, navy and light pink display the hybrid logo front and center. A cropped hoodie adorns the capsule’s energizing all-over Looney Tunes® print, whereas denim jacket and jeans make for eye-catching streetstyle staples. All of the pieces are ideal additions to the wardrobe of social collectors and social creatives – the confident, savvily dressed digital natives.
Photographer Jack Henry Bridgland shot the capsule campaign starring U.K.-born, emerging musicians, Jesse James Solomon, and Joy Crookes. Multimedia artist, Francois Dourlen, created a series of campaign visuals in his signature ‘smARTphone’ style, wherein Dourlen uses his iPhone to playfully and seamlessly superimpose cartoon characters into real-life situations.
The TOMMY JEANS Looney Tunes® capsule collection is available at Tommy Hilfiger store in Rajiceva shopping center, Fashion&Friends store in Usce shopping center, and online at www.fashionandfriends.com