CAMPER SPRING/SUMMER 2015

The SS 2015 campaign is a radical change from the previous season's imagery and its black and white, DIY fanzine aesthetic. Art directed by Kremer the campaign is an explosion of color and texture with conceptual references to the collection itself. Consisting of one teaser image, and 10 main images the campaign is proposed as double page layouts, portrait vs. product. Street cast in London the models have been transformed into virtual characters not unlike those found within contemporary video game subculture with each character representing the identity of its avatar, the corresponding shoe. The campaign is void of any 'how to' styling suggestions in keeping with the freedom of identity Camper successfully branded itself with 40 years ago. Stylistic nods to the collection can however be found throughout the campaign's provocative images; techno copper earrings, confectionary pastel lips and supernatural blue eyes that all symbolize details from the collection. This season a video will also be introduced. Around 1:30 (90 seconds) in length the characters are digitally brought to life enhancing the colors, textures and treatments transposed upon them from the collection. The campaign is a collaboration of talents Romain Kremer chose himself due to a strong connection of aesthetics he felt regarding the others' work. Art Direction: Romain Kremer Hair: Charlie Le Mindu Photography and video: Daniel Sannwald Make Up: Isamaya Ffrench Stylist: Anna Trevelyan Camper hosted an event in Paris during mens fashion week in January. The event formally launched the SS 2015 collection and advertising campaign featuring high tech video installations.