Following last year’s unforgettable takeover of Belgrade, where HUGO brought together hundreds of Gen Z trendsetters under one roof, the brand raised the bar even higher in 2025. This time lighting up the Adriatic coast, the city of Split transformed into the epicenter of fashion,...
Summer.Where the sun leaves its mark on the skin, and the sea washes away the footsteps.Where time stands still, and every moment lingers a little longer. The La Piscine campaign takes us into a world where summer is more than just a season—it’s a feeling. It’s...
The summer season is more than just fashion; it’s a feeling, a way of life, and a time when we all want to feel free, relaxed, and authentic. Summer 2025 in fashion brings a blend of casualness and luxury, with pieces that tell a story...
Movem Fashion which represents the BOSS brand in Serbia, is proud to announce the opening of the first BOSS store in Novi Sad, marking another milestone in the BOSS brand’s growing presence in Serbia. Located in the Promenada shopping center, the new 250m² store embodies...
The new spring campaign, "Gran Ventura", brings a fashion story inspired by the winds of Fuerteventura, an island known for its rugged landscapes, endless horizons, and untamed spirit. This campaign is an invitation to explore, step out of your comfort zone, and embark on a...
The latest XYZ ad campaign for Spring/Summer 2025, titled Back to the Roots, takes us to the heart of Fuerteventura, one of the most impressive gems of the Canary Islands, where nature and fashion intertwine, celebrating simplicity, authenticity, and the natural beauty brought by the...
The renowned fashion brand Tommy Hilfiger, in collaboration with Sofia Richie Grainge, has launched a limited-edition collection that combines the "it girl" look of the popular model with the brand's classic American style. Sofia has been a brand ambassador since June 2024, and this spring, the...
The fashion market of Bosnia and Herzegovina has gained another shopping destination, embodying the essence of New York street style and the latest trends. The first store of the famous American brand Steve Madden opened on Friday, March 14, 2025, in Banja Luka. In the Steve Madden...
The well-known multibrand premium fashion retailer, XYZ, proudly announces the opening of its first Outlet store in Serbia, located within the BIG Fashion Outlet in Inđija. Fashion enthusiasts will now have the opportunity to enjoy exclusive offers on prestigious brands at outlet prices. Find premium brands...
New winter collection from one of the most famous outdoor brands - Timberland brings you models which are easily fitted with your every outfit. They are cool, but above all, they are perfect for cold, winter weather which is before us! We are choosing for you,...
