FashionCompany Corporate Site  Magazine   WILD HEAT SPRING SUMMER 2018 MAIN


Bright colour meets utility this season, inspired by Burning Man festival style and throw-it-on boy/girl easi-ness. There’s particular attention to authentic, 90s-influenced pale denim featuring a variety of treatments, rips, raw edges and floating stitches. The famous archive Diesel ‘Cookie’ logo, previously only used in advertising, appears for the first time on clothes as a scratched-out treatment and on denim as repair tape, transforming the past into the future. Iconic pieces feature throughout – the souvenir jacket, parka, bomber and studded motorcycle jacket – contrasting the pow of bold graphic prints and tie-dye camouflage. Artist Ellen Green has created a tattoo-inspired print, which appears on dresses, underwear and as hand-painted leather, segueing with a rock story featuring ladders and lace.