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The British brand’s new collection is filled with key fashion pieces for the spring season


The famous British brand Superdry’s has introduced the new campaign ‘Be Iconic’ for Spring 2020. Working with celebrity fashion photographer Boo George to capture timeless, urban attitude, the campaign exudes 90s nostalgia featuring models Luma Grothe & Louis Baine. The black and white portraits showcase a fresh look for Superdry where tailoring is key and classic military style still feels current and cool.


Oversized outerwear dominates some of the key looks in the womenswear collection creating a timeless sophisticated collection. From boiler suits, denim, bomber jackets and varsity logo t-shirts, this laidback approach of styling is exactly what the customer is looking for this time of the season. Classic graphic injections complete the look with the brands infamous Osaka tee making an appearance styled with a pair of boxer shorts to create a sexy yet androgynous edge.


The menswear collection revolves around a fresh take on grunge style. Key looks showcase classic outerwear including leather and suede jackets – which form part of Superdry’s heritage – plus vintage t-shirts and denim, all key wardrobe staples.


The selected styles are available now at Fashion&Friends online shop