Superdry & Co returns to Galerija: A new chapter for the british brand

At the end of April, Galerija Belgrade became home to a new Superdry store, a space dedicated to everyone who loves fashion that does not feel overly planned, but always has character. The new store brings the recognizable Superdry blend of urban style, comfortable cuts and pieces that easily move from daytime to evening looks.

 

The new opening comes at a moment when Superdry is going through a fresher and more contemporary phase as a brand, with a cleaner visual identity, a more modern store concept and a clearer focus on everyday pieces that combine quality, functionality and attitude. While remaining true to its British heritage and streetwear energy, Superdry today brings a more mature expression, designed for a generation that wears fashion in a relaxed way, but with a personal signature.

 

To mark the opening, a gathering was organized at the Superdry store in Galerija for customers, influencers, media representatives and friends of the brand. Instead of a formal event, the evening was designed as a relaxed get-together in the Superdry rhythm, with a welcome drink, a DJ set and an atmosphere that invited guests to explore the store, discover the new collection and find pieces that match their personal style.

 

A special detail of the event was the creative personalization of keychains made from old Superdry pieces. Each keychain was unique, and throughout the evening guests could personalize it further and take it home as a memory from the opening. This segment of the event connected fashion, creativity and the idea that every piece can get a new life, as well as a new context, in an interesting way.

 

Another memory from the evening came from the Polaroid photo corner. Guests took photos during the event and were able to take them home immediately, as a small, spontaneous reminder of the first Superdry gathering in the new store.

 

The current Superdry Spring/Summer collection brings pieces for men and women designed for the everyday pace, from T-shirts and hoodies to lightweight jackets, shorts, dresses and accessories that complete the look without too much effort. These are pieces that are easy to wear, intuitive to combine and leave enough space for style to remain personal.

 

Visit the new Superdry store in Galerija, on the first floor, and find your favorite piece from the spring collection.