For the Spring/Summer 2015 season
Replay has young Italian fashion photographer Giampaolo Sgura capture the ad image. A major talent on the scene despite his youth, he enjoys considerable recognition and appreciation on the part of world-class brands and magazines.
The campaign comes alive through a series of ultra modern shots and portraits in black & white that are equally timeless, at once simple, stark and striking.
Denim – the brand’s core product, particularly in destroyed mode – plays the lead here in combination with cool and edgy urban inspired items.
While Russian model Anna Selezneva portrays the Replay woman by giving femininity a slick contemporary slant, British model Isaac Carew personifies the Replay man’s spunky rebellious spirit through a look where unconventionality meets pure class.
CREDITS
Photographer
Giampaolo Sgura
Models
Anna Selezneva @ Women
Isaac Carew @ Ford Models
Stylist
Claire Dhelens @ Rose Paris
Hair
Franco Gobbi @ Close Up Milano
Make Up
Jessica Nedza @ Close Up Milano
