LEVI’S® AND JUSTIN TIMBERLAKE UNVEIL SPRING 2019 COLLECTION
It’s all but impossible to separate the city of Memphis from its music. Whether it’s the rock ’n roll shake of Elvis Presley and Jerry Lee Lewis, or the R&B grooves of Otis Redding and Isaac Hayes, the Bluff City basically created the sound of the 20th century. And for Justin Timberlake, a Memphis native, that fact has had an outsized influence on both his music and his style, something that we get to see first hand with his new Levi’s® x Justin Timberlake Spring 2019 Fresh Leaves capsule collection.
“Memphis and music have always been a big part of me,” says the Grammy award-winning artist. “And it became a huge part of this collection, just going back to the places and things I loved here as a kid.”
As the second installment of the collaboration, called “Fresh Leaves,” the Memphis-inspired lineup offers updated twists on timeless Levi’s® classics—like fresh leaves on an old favorite tree—making them at once both familiar and new, classic and contemporary. Plus, it does double duty as Justin Timberlake’s unofficial guide to his hometown. From graphic tees that reference the Zippin Pippin rollercoaster in the old East End Park, Skateland roller rink, and University of Memphis Tigers Basketball, to his spin on the Trucker jacket paying homage to the music idols who paved the way, the collection is loaded with nostalgic nods to the Memphis of Justin’s youth. And mixed in with all of this nostalgia is a range of modern styles and silhouettes, looks that speak to Justin’s signature blend of heritage, hip-hop, rocker, and streetwear style.
“An American icon, Justin is the perfect partner for Levi’s®, and this collection is a celebration of his hometown of Memphis, the embodiment of American music and authentic self–expression” says Jennifer Sey, Chief Marketing Officer for Levi Strauss & Co. “The collection celebrates Memphis along with our heritage, featuring the original 501® (the very first blue jean), as well as the most relevant products of today.
Of course, at the heart of that style is a great fitting pair of Levi’s® jeans. And for Levi’s® x Justin Timberlake Spring 2019, that means a whole lot of tapering. First up is the Levi’s® 501® Slim Taper in washed black, a carryover from Justin’s Fall 2018 collection where it was first introduced as an homage to how Justin wears his jeans on stage. Then there’s the new 501® Slim Taper in white for a lighter springtime vibe.
Along with the Levi’s® 501® Slim Taper, the collection also features a range of hoodies and Truckers—several with “Fresh Leaves” sleeve screen prints—a Trucker-hoodie hybrid, graphic tees in short and long-sleeve, and a print short-sleeve button-up. It’s the Levi’s® you know and love mixed with a splash of street style swagger, and then all wrapped up in a nostalgic love letter to Memphis.