May 19, 2015
JELENA ROZGA FOR LIU JO SUMMER 2015
The new campaign is an imperative for warm season,
the richness of colors and patterns and elegant, flowing silhouettesItalian brand Liu Jo announces feminine and sensual summer through a new series of street style photos with Jelena Rozga in the lead role. The beautiful singer in this campaign for the upcoming summer season captures the authentic elegance for which this Italian brand is known and was created in attractive locations of Split thanks to Zagreb photographer Goran Čižmešija. The new Liu Jo campaign puts the spotlight on the major hits of the sunniest season like floral patterns, rich palette of bright and romantic tones and refined and impeccable comfortable cuts. Jelena Rozga, the third season in a row, perfectly suited to the role of regional brand Ambassador and perfectly revived spirit of free, spontaneous Liu Jo women, at the same time perfectly gentle and aware of their attractiveness.