DIESEL ANNOUNCES IRONIC NEW SUMMER SEASON CAMPAIGN: READY TO UNWEAR Diesel announces the debut of its latest Summer season campaign, titled “Ready To Unwear”, which promotes the idea that, during the summer, less equals more. The thinking behind this ironic moniker—inverting the common industry phrase of “ready...
CALVIN KLEIN, INC. ANNOUNCES THE SPRING/SUMMER 2018 CALVIN KLEIN UNDERWEAR AND CALVIN KLEIN JEANS GLOBAL ADVERTISING CAMPAIGN Campaign Led by Kim Kardashian West, Khloé Kardashian, Kourtney Kardashian, Kendall Jenner and Kylie Jenner Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], today announced its new CALVIN...
MARKET ASSESMENT BRAND POSITIONING PROFITABLE GROWTH FREEDOM WITHIN A FRAMEWORK RELIABLE PARTNER TARGET GROUP REACH SPECIAL PROJECTS FOR BRAND PROMOTION LOYALTY PROGRAM Fashion Company has solid fundamentals which enable us to approach 2018 and beyond with conviction. We are now a coherent, regional group of powerful apparel, footwear and accessories brands in the...
It goes without saying that everybody who is anybody in fashion in Serbia and the region wants to collaborate with Fashion Company on Fashion&Friends concept. Our partners are here to stay, which is why we provide our partners with the best crew for every aspect...
E-commerce platform, current Fashion&Friends website is the local home for global brands. It's the biggest online shopping platform with over 1,000 unique items from current collections that are part of the company’s portfolio. We offer clothes, footwear and accessories for the most famous urban brands...
Brands within the Fashion&Friends portoflio get additional individual brand exposure through all media channels. OUT OF HOME ADVERTISING Thanks to the long-term fruitful cooperation with the best local agencies, we have the opportunity to provide our partners with ultimate positions and the highest quality production in...
In 2017, Fashion&Friends alone appeared over 1200 times in print, TV, electronic and online media. Together with the separate brands’ analytics combined, it goes up to 4.500 individual brands’ mentions per year....
Fashion&Friends has a strong impact on the market using all relevant marketing chanells. Comunicating both Fashion&Friends concept as well as individual brands multiplies the effects and results. OUR CHANNELS Media mix is in accordance to the market and allows Fashion&Friends an integrated communications platform. Being the market leader and...
In cooperation with media partners, Fashion&Friends dedicates attention to special projects, intended for building deeper connection with the audiences and including them in brands’ creative campaigns. Recent projects – YouTube reality shows: ”Svuci me obuci me” ”Wannabe Blogger” ”Fashion Twins”...
Being part of events such as fashion weeks and organizing independent fashion shows are important activities for being recognized on the local fashion map....
