INTRODUCING THE LEVI’S® 501® SKINNY

No single piece of clothing in over a century has had more impact on style and culture than the Levi’s® 501® jean. What started out as durable workwear over 140 years ago, evolved into a clothing staple for everyone from pioneers to rebels, rockstars to presidents, athletes to visionaries, entrepreneurs to hardworking men and women around the world. Today, we took the world’s most desirable jean and customized it with a slimmer leg, introducing the 501® Skinny, the newest addition to the 501® Family. We held true to the ageless heritage of the 501® Original with a button fly and classic look, but remastered it with a skinnier leg that’s crafted for 2017. The skinny jean has become a wardrobe staple, and the 501® Skinny adds an authentic, vintage feel to your closet that only the creators of the blue jean can offer. “We are very careful when we touch the 501®, and we do it with a lot of respect,” explains Jonathan Cheung, the Head of Design at Levi’s® Brand. “People have been altering their vintage 501® jeans for a snug, skinnier fit for years, so we followed that as inspiration and created a vintage-looking 501® Skinny.”