August 3, 2017
INTRODUCING THE GUESS JEANS FALL 2017 ADVERTISING CAMPAIGN
This Fall, GUESS is proud to introduce Cuban Mexican American multiplatinum chart topping singer/songwriter, Camila Cabello as the face of the GUESS Jeans Fall 2017 advertising campaign alongside model, Alex Dellisola. On the heels of releasing her hit debut solo single “Crying In The Club” , Camila’s career continues to soar with the launch of her being featured as the star of GUESS’ latest iconic GUESS campaign. Taking inspiration from GUESS’ roots and all-American style, the iconic black and white campaign reflects GUESS’ rich denim heritage that has characterized the brand for the past several decades. “I couldn’t be more excited to partner with GUESS on this incredible campaign,” shares Cabello. “I’ve grown up loving their aesthetic and not in my wildest dreams did I ever think I’d be lucky enough to be a part of it,” she continued. Art directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., and shot by fashion photographer Tatiana Gerusova in the desert of Palmdale, California, the campaign captures an amorous couple on the road looking for passion and excitement, serving as a backdrop capturing GUESS’ heritage through 90’s logo mania tee’s and oversized denim jackets. The dominance of denim evokes the free-spirited era of quintessential GUESS ad campaigns. The Fall women’s wear assortment offers a denim heavy mixture of silhouettes in the form of oversized jackets, high-waisted skinny jeans, cut-off shorts and push-up bustier tops. Faux fur makes a statement this season in multi-colored and leopard printed jackets adding flair to any subdued outfit. A resurgence of vintage inspired logo tank’s and tee’s make another appearance this season as they continue to remain a key part of GUESS’ roots. For the GUESS Guy, oversized varsity jackets, quilted bombers, faux leather moto’s and faux-shearling coats are the key outerwear styles of the season. Acid wash and distressed denim play a prominent role in Fall’s offering, adding a bit of edge to the delivery and is offered in a variety of silhouettes including jeans and jackets.