Introducing the Spring 2019 GUESS Advertising Campaign
GUESS is proud to introduce models Viki Odintcova, Kristina Krayt, Mishel Gerzig, Gulsina Kalimullina and Andrea Damante in the Spring 2019 advertising campaign shot in Palma de Mallorca, Spain.
The campaign, art directed by Paul Marciano, Co-founder of GUESS?, Inc., and shot by fashion photographer Tatiana Gerusova, captures the models wearing Spring’s key ready-to-wear pieces complimented by a mixture of the season’s accessories. For women, brightly colored floral maxi dresses in yellow and red are the stand-outs of the season and are anchored by a variety of denim looks that serve as staple pieces in any wardrobe. For men, short-sleeve printed shirts topped with a classic or distressed denim jacket provide the ultimate cool look.
The handbag assortment offers a selection of designs that cater to Spring’s hottest trends including waist bags, oversized totes and structured satchels in a wide range of textures and patterns. The eyewear collection includes a mixture of retro-inspired oversized cat-eye styles with reflective lenses as well as classic aviators. Timeless watch styles have rose gold, silver and gold metal faces and straps. For jewelry, oversized hoop earrings paired with silver metal chokers create a fashion-forward look, while vibrant fringe earrings in red add a pop of color to any wardrobe.