GUESS Fall 2018 Advertising Campaign
This Fall, GUESS is proud to introduce models Amanda Cerny, Gwen Van Meir, Erin Cummins, Amanda Rodriguez, Julien Marlon and Charlie Matthews in a breathtaking advertising campaign wearing the latest trends in ready to wear, eyewear, watches, jewelry, footwear and handbags your wardrobe desires.
The campaign, shot through the lens of fashion photographer Josh Ryan in Joshua Tree, California, takes the viewer on a road trip through the desert. The models wear a variety of denim-focused looks within the series of earth-tone images, a throwback to the classic GUESS campaign feel. The quintessential California desert light enhance the GUESS heritage campaigns and channel a return to the GUESS brand’s Los Angeles roots.
The women’s wear assortment offers a mixture of denim silhouettes in the form of oversized jackets with faux-fur collars, high-waisted skinny jeans, micro-mini skirts and classic button-down tops. Faux fur makes a statement this season in a variety of ultra-chic jackets ranging from soft pink to tan to cherry red. A garden-fresh take on floral jumpsuits provide just the right amount of color while mini-dresses rendered in solid and snake printed patterns reveal the sexier side of Fall’s delivery. For men, embroidered denim jackets, quilted bombers and faux leather moto’s are key outerwear styles. Distressed denim jeans and graphic logo tee’s play a prominent role in Fall’s offering, adding a bit of edge to the assortment while camo printed pants inject a modern military vibe.