GUESS Introduces The Spring 2015 Swimwear & Lingerie Advertising Campaign

This Spring, the GUESS swimwear and lingerie advertising campaign captures stunning GUESS Girls, Yara Khmidan and Charlotte McKinney creating strong feelings of lust and desire on a secluded Miami beach, transporting the viewer to a private outdoor modern-day fantasy. Directed by Paul Marciano, CEO and Chief Creative Officer for GUESS?, Inc., and shot by photographer, Megane Claire, the campaign features an assortment of eye-catching images that draws the viewer in through the GUESS Girls’ seductive and effortless poses. The crystal clear ocean and bright blue skies blur on the horizon as strong rays of sunlight beam off Yara and Charlotte. The GUESS Girls enhance the mood with their provocative nature and effortless confidence to create a series of images with strong, powerful energy. The Spring collection’s key swimwear pieces are highlighted throughout the stunning campaign including classic GUESS gingham, blooming flirty florals and a cheeky printed denim two-piece simulating a pair of iconic GUESS hi-res denim shorts. Pops of turquoise and vivacious pink add brightness to the delivery while clean white and neutral beige hues add a touch of innocence to make any woman feel confident and sexy. High-waisted bottoms and flirty fringe tops are fashion forward styles that give your swimwear collection an instant update. The lingerie collection is dominated by vivacious reds, bright yellows and sheer whites. Sexy lace push-up bras and romantic matching lace bottoms are effortlessly sexy undergarments that give curves extreme flattery. Look for these GUESS images in upcoming issues of top international fashion and lifestyle magazines, in GUESS retail stores, and on collateral materials.