GUESS?, Inc. Announces Official Partnership with Jennifer Lopez’s “IT’S MY PARTY” Concert Tour
This summer GUESS is proud to announce its official multifaceted partnership with Jennifer Lopez’s “It’s My Party” Concert tour starting June 7th at the tour kick off in Los Angeles, California at The Forum and continuing through August 2019.
In honour of this exciting partnership, GUESS will be launching an exclusive collection of concert merchandise as the official It’s My Party Tour merchandise partner. Select pieces from the capsule collection will be available at GUESS stores and at guess.com and will feature various concert t-shirts, as well as a classic GUESS denim jacket with a colourful J.Lo pop art graphic on the back. The full assortment of merchandise will be available for sale at the “Official Tour Merchandise” pop-ups within the concert venues.
The global brand will promote the concert tour and limited-edition merchandise with messaging in storefront windows, in-store signage, email marketing, and a sweepstake that allows any GUESS customer to be eligible to win concert tickets to the hottest tour of the summer and autographed tour merchandise signed by Jenny from the Block herself.
There will be multiple on-site activations and branding touchpoints within the concert arenas including highlight videos that will play for all concert-goers. Jennifer Lopez’s back-up dancers will wear custom-designed GUESS pieces, as well as for rehearsals. Jennifer will also conduct her after-show meet and greets wearing looks from GUESS and Marciano.