FASHION&FRIENDS CELEBRATES 15 YEARS OF EXISTENCE WITH A FANTASTIC SPRING/SUMMER CAMPAIGN

 

The leading multibrand concept has entered a new season with an impressive fashion story, celebrating 15 years of existence on the regional fashion scene.

 

The latest campaign, shot for the Spring/Summer 2022 collection, takes us to the south of Spain, where photos were taken in the breath-taking complex with surreal pastel colours, La Muralla Roja.

 

The Step Up Campaign evokes everything that Fashion&Friends is- stepping out of the comfort zone and freedom that is not limited by time, place or state of mind.

 

 

Styling describes the retro aesthetics of the nineties, but also a party glamour. The fascinating mix of day, evening and sports pieces is shown, among which stonewashed denim dominates, mini and midi dresses, always trendy chino pants and shirts with clean lines.

 

Outfits play with layers and textures, and playful cuts, while bright and pastel colours perfectly evoke the Mediterranean temperament and ease of living.

 

 

Spring/Summer outfits in front of us contain a handful of interesting details, from trendy sandals, through silk scarves with a print, to the oversized glasses and handbags in vibrant shades.

 

The shots were taken by the talented fashion photographer Marko Vulević, the stylings by Jelena Milovanović for Vis à Vis, the hairstyle and make-up by Aleksandar Đikić, and in front of the lens were the models Nicole Mayer, Luis Calandriello and Neven Stanišić.

 

 

As a part of the campaign, a fashion video has been realised, directed by Nemanja Novaković, which presents a magical synergy of colours, details and lavishly collections.

You can find the video on the following link https://www.youtube.com/watch?v=ZAoxgYQU2V4

 

All pieces from the new collection can be found in our Fashion & Friends and mono brand stores, as well at our online shop www.fashionandfriends.com.

 

Yours,

Fashion Company