The favourite online shopping destination has a revamped look


The leading regional multibrand store chain Fashion&Friends has unveiled its new online store, created with the help of the IT partner company SyncIt Group.


Fashion&Friends store, that you can walk into anytime, has virtual shelves filled with more than 5000 crave-worthy items of clothes, shoes and accessories from the world’s most famous brands – Guess, Diesel, Replay, Calvin Klein, Levi’s, Liu Jo, Tommy Hilfiger, Superdry, Timbe rland, Moose Knuckles, Steve Madden, UGG, Camper, Scotch&Soda, Philippe Model, Bata, Inuikki, MOU, Saucony, Cesare Paciotti, Desigual, Premiata, Crime London and Dstrezzed.


The new website brings a thrilling Fashion&Friends shopping experience online, and dynamically adapts to all mobile, tablet and desktop browsers.


Step into the Fashion&Friends online world and enjoy interactive content, including  trend alerts, must-haves of the season and more.


Find your favourite pieces from the fall/winter 2019 collection, at up to 60% off, or an item from the new spring 2020 collection. You may browse the shop by category, make a purchase with just a few clicks and receive a free and fast delivery across Serbia.


About SyncIt Group

SyncIt Group has extensive experience in developing complex eCommerce stores. The company’s latest product Athena Search is considered to be among the most impactful functionalities of the new Fashion&Friends eCommerce website. Athena Search is based on the AI technology with a sophisticated autocomplete option, that provides the most accurate search results. Athena Search has been developed entirely by SyncIt Group’sw software engineers and as such is a competition to the market leading platform Enterprise Magento Search.