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GUESS Introduces The Spring 2018 Swimwear & Lingerie Advertising Campaign

This Spring, the GUESS swimwear and lingerie advertising campaign features models, Kseniya Belousova, Gabriela Giovanardi, Elsie Hewitt, Jemma Baines shot on the beautiful beaches of Malibu, CA wearing the most sought after intimates and swimsuit styles of the season.

 

The campaign, art directed by Paul Marciano, Co-Founder of GUESS?, Inc. and shot through the lens of photographer, Alessandra Fiorini, showcases a collection of images highlighting the GUESS Girls’ striking beauty.

 

This season’s key lingerie pieces are highlighted throughout the stunning campaign which is dominated by black and neutrals in sexy lace and sheer silhouettes.  Feminine bodysuits as well as sexy lace push-up bras are playful undergarments that will make any woman feel confident and sexy all day long.  Spring ushers in a wide variety of swimwear in the form of one-piece suits and two-piece bikinis. Flattering off-the-shoulder bikini’s lend a boho feel to the collection and is seen alongside longline triangle halter bikini tops and side-tie bottoms in iconic gingham prints.  This effortlessly sexy collection of swimwear has something for every woman.