DKNY presents spring 2026 campaign starring Hailey Bieber
The icon returns: Hailey Bieber once again takes on the role of DKNY’s global face, continuing the fashion story that marked last season, now through a new, visually powerful campaign. For the Spring 2026 season, the disruptive art scene of 1960s downtown New York sets the stage for a contemporary reinterpretation of an icon. Exploring fame as an art form, the campaign places Hailey at the center of a black-and-white photo series, wearing pieces from the latest collection.
The concept of DKNY’s Spring 2026 campaign takes us into an artistic New York space for creative encounters and the free flow of ideas. Hailey appears in relaxed yet carefully styled looks: a trench coat and denim shirt worn open over body-skimming layers; tailored trousers and loafers contrasted with a bra and oversized top; the “naked” dress made famous in Sex and the City, now in a black version with transparent straps, as well as a mini dress in an elegant striped pattern; relaxed jeans and a blazer that evoke the spirit of the 1990s. And, of course, there is the New York Yankees™ cap, created in collaboration with DKNY.
A monochromatic palette of black, white, beige and denim, statement sunglasses and a recognizable bag bring the necessary accents, giving each look an authentic New York edge.
Jeff Goldfarb, EVP of G-III Apparel Group, stated:
“Hailey Bieber is one of today’s most influential fashion icons and a natural choice to continue representing DKNY on a global level. What makes this partnership so successful is the way her personal style authentically aligns with the brand. She embodies the energy of DKNY while wearing the pieces in her own way.”
With a concept rooted in creativity and reinvention, the Spring 2026 season elevates essential pieces to a new level. Hailey’s authentic style runs parallel to the brand’s evolution through the seasons. Together, they create a striking, larger-than-life fashion statement.
The new DKNY collection is available in Fashion&Friends stores in Serbia.
Creative Direction: Trey Laird
Photography: Mikael Jansson
Styling: Clare Richardson
Set Design: Stefan Beckman
Hair: James Pecis
Makeup: Hannah Murray
BTS Photography: Tyrell Hampton
About DKNY
Since its founding in 1989, DKNY has been synonymous with New York, inspired by the city’s energy and attitude. Born from the idea of denim and the speed of a sporty spirit, DKNY represents functionality and purpose, as a practical and contemporary brand.
Guided by its original principle of designing for the woman who never knows where the day will take her, DKNY has evolved into a global lifestyle force: a dynamic wardrobe that includes everything you need for life in the rhythm of New York, wherever you are.
Today, the brand is being reimagined and redefined, with its love for New York City as an eternal source of inspiration and guidance. From every stitch to every silhouette, DKNY invites the world to explore its new collections, where culture, confidence and the pulse of New York City meet, becoming part of a brand that is not only worn, but lived. This is our love letter to authentic street style and the endless energy that form the very essence of New York, a story evolving into a new era of accessibility.