Where can we start if not from personal experience? We used statements such as “Diesel is dead” and “Diesel is no longer cool” and turned them into unique clothing pieces.

We encourage and invite you to create your own unique Haute Couture items. Starting from 22nd of October, in DIESEL store in Ušće shopping mall, you will have the opportunity to personalize your garment when you purchase items from new collection, and to create and wear the worst comments you`ve ever received as your fashion moment. On the spot you will get a piece of black tape on which you can write a message with a special marker pen, which will eventually be part of your outfit.

The fact that famous people and influencers are among the most hated in public life, we used this situation in order to share an important message: “The more hate you wear, the less you care”. Among them are Nicki Minaj, Gucci Mane, Bella Thorne, Bria Vinaite, Tommy Dorfman, Miles Heizer, Io-vanna Ventura, Barbie Ferreira, Ioo Ah-In and Jonathan Bellini.

Be part of the team…