The most famous multibrand concept store in the region, FASHION & FRIENDS, launched a new campaign for spring / summer 2015. In the center of attention are representatives of the so-called Selfie generation, whose main fashionable weapons in the new season besides smiles are all treated denim cuts and a minimalist styling. The campaign was made in Belgrade by photographer Bratislav Nadaždić. The main stars are models of CLICK agency.
The campaign presents MUST HAVE items of the world's most popular urban brands from our
FASHION & FRIENDS such as
Replay, Diesel, Tommy Hilfiger, Guess, Levi's, Scotch & Soda, Timberland, Levi's, Gaudi, NZA New Zealand and others.
Fashion & Friends DNA makes a strong comeback with Texas unisex approach. This time the collection is mutating from indigo to lighter shades of denim - blue for the summer season with a lot of super-treated pieces. An absolute hit of the season is still Jogg jeans of Diesel while REPLAY focuses on special materials, working on special skinny and boyish cuts for women and skinny fit for men. Dare to wear denim-on-denim combination of different washing, mixed prints or bleached detail with quality white cotton T-shirts.
Mix and match is the fashion motto for season spring / summer 2015 – combine models, brands, cuts and colors in a way that best reflects your free spirit, positive nature, friendliness, rebellious attitude, sex appeal and desire to be part of trendy events.
FASHION & FRIENDS multibrand stores are located in
Serbia - Belgrade, Novi Sad, Kragujevac and Nis,
Montenegro - Podgorica and Budva,
FYR Macedonia - Skopje and
Croatia - Zagreb and Split.
CREDITS:
Photo:
Bratislav Nadaždić
Make up & Hair style:
Mina Abramović
Styling:
FASHION&FRIENDS
Models:
Vladan Mirčevski © Click
Jelena Grkinić © Click
Marko Mićović © Click
Nada Dimitrijević © Click
Vanja Vasić © Click
Monika Đokić © Click
Jovan Đokanović © Click
