XYZ Fashion Store presents the La Piscine campaign

Summer.
Where the sun leaves its mark on the skin, and the sea washes away the footsteps.
Where time stands still, and every moment lingers a little longer.

The La Piscine campaign takes us into a world where summer is more than just a season—it’s a feeling. It’s the scent of salt in your hair, the touch of waves on your skin, the whisper of the wind in the evening hours. Inspired by the cult French film La Piscine, this collection reimagines the spirit of the sixties for the modern consumer, delivering the aesthetics of quiet luxury—luxury that speaks with a confident whisper of style.

In this fashion story, the pool is not just a backdrop—it is a character in the narrative, a place of encounter, seduction, play.
This campaign offers more than just swimwear and summer pieces from premium brands—it introduces an entire lifestyle. It’s an invitation to live summer unfiltered, to carry the sea with you wherever you go, to let the waves wash away worries and leave only the feeling of ease.

Through the lens of this vision, XYZ Fashion Store presents a curated selection of pieces from the most prestigious regional brands—their collections carefully chosen for those who seek sophistication in summer simplicity, who discover richness in restraint, and find strength in silence.

The campaign was brought to life at one of the Adriatic’s most stunning locations, the luxurious Mamula Island hotel, a place that preserves the spirit of the Mediterranean and adds a touch of magic to every image and moment.

Credits:
Creative Director: @miladuffy
Photographer: @itsvladimirilic
Camera, Edit & Sound Design: @alleksou
Stylist: @ana_mickovic
Talents: Žana & Despot
Producers: @_______jole
Executive Producer: @loft19.co
MUA: @stassiemua
Hair: @ajdin.ado
Special Thanks to @markosuvic

Location: @mamulaisland