We present to you Fashion&Friends Summer Jam — a campaign that’s more than just fashion

The summer season is more than just fashion; it’s a feeling, a way of life, and a time when we all want to feel free, relaxed, and authentic. Summer 2025 in fashion brings a blend of casualness and luxury, with pieces that tell a story of freedom of movement, endless summer days, and nights under the stars. This is a time when style breaks boundaries—light fabrics, pastel and earth tones, fluid cuts, and nature-inspired details create a fashion season that celebrates individuality.

Just like that, in the heart of the Bay of Kotor, under the golden sun and to the rhythm of the sea waves, a new fashion story was born — Fashion&Friends Summer Jam. A summer collection that celebrates the spirit of freedom, style on deck, and unforgettable moments under the open sky.

This fashion story brings exactly that: a fashion interpretation of summer as an endless journey. The collection is designed to accompany you on all your summer destinations—from morning coffee on deck, through afternoon coastal explorations, to evening outings to the rhythm of the best summer songs.

The collection celebrates the spirit of freedom, but also sophistication, with pieces carefully chosen to fit every summer scenario, from yacht to beach, from city to mountain. Summer. Sea. Style. is the mantra guiding this fashion season, while the deck is just the beginning of your style voyage.

Let this summer be your fashion song, and may every piece from the Fashion&Friends collection become part of your personal summer soundtrack.

Creative Team:
Creative Director: @miladuffy
Photographer: @markosuvic
Camera, Edit & Sound Design: @alleksou
Stylist: @ana_mickovic
Producers: @_______jole
Executive Producer: @loft19.co
MUA: @stassiemua
Hair: @ajdin.ado
Special Thanks To: @itsvladimirilic

Talents:
@ernestdurakovic
@kristinaperic26