The multibrands chain FASHION & FRIENDS launched a special TV campaign in the autumn / winter 2013 season, featuring an attractive video directed by the renowned fashion photographer Dejan Milicevic. Famous Serbian composer Marko Kon made a special music theme for the campaign. The main protagonists were young students who, with equal enthusiasm and dedication, take into account their education as well as the latest fashion trends. The advertisement was available in four different versions. Fashion protagonists were the brands from FASHION & FRIENDS portfolio. The spot was broadcasted in September on national TV stations such as TV PRVA TV, Pinka, as well as cable operators FOX and FOX life.