Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces the opening of the fourth TOMMY HILFIGER store in Serbia on September 14, 2017. Located in the new Rajićeva Shopping Center in the city center, it is the brand’s second store in Belgrade and the latest addition to a growing portfolio of TOMMY HILFIGER stores worldwide. The store is operated by Fashion Company, Tommy Hilfiger’s franchise partner in the region.


To celebrate the opening, Tommy Hilfiger is hosting an exclusive in-store event on September 28, 2017. Press, VIPs, and influencers are invited to enjoy a live music performance by XX. The new store will showcase the Fall 2017 collections for men, women, accessories, footwear, and HILFIGER DENIM and the new TommyXGigi collaborative collection inspired by Tommy Hilfiger’s love of rock music, with a touch of glamour and nostalgia.


Spanning over 130 square meters, the store design reflects the TOMMY HILFIGER global retail concept, which fuses the brand’s heritage with clean, modern finishes and a bright, airy aesthetic. The interior takes cue from the nautical lifestyle – one of Tommy Hilfiger’s longstanding sources of inspiration. Furnishings are rendered in polished stainless steel, walnut wood, and high-gloss white wood, with accents in the brand’s signature red, white and blue color palette.


There are over 1,800 TOMMY HILFIGER stores in over 100 countries worldwide including global flagships in five locations: Fifth Avenue, New York; Brompton Road, London; Omotesando, Tokyo; Regent Street, London; and Schadowstraße, Düsseldorf. Anchor stores are located in Amsterdam, Beijing, Berlin, Cannes, Cologne, Dublin, Florence, Frankfurt, Hamburg, Helsinki, Hong Kong, Istanbul, Lima, Luxembourg, Madrid, Mexico City, Miami, Milan, Moscow, Mumbai, Munich, New York, Osaka, Panama City, Punta del Este, Santiago, São Paulo, Seoul, Shanghai, Singapore, Sydney, Vienna, and Zurich.


Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.


# # #


About Tommy Hilfiger

With a brand portfolio that includes TOMMY HILFIGER and HILFIGER DENIM, Tommy Hilfiger is one of the world’s most recognized premium designer lifestyle groups. Its focus is designing and marketing high-quality men’s tailored clothing and sportswear, women’s collection apparel and sportswear, kidswear, denim collections, underwear (including robes, sleepwear and loungewear), footwear and accessories. Through select licensees, TOMMY HILFIGER offers complementary lifestyle products such as eyewear, watches, fragrance, athletic apparel (golf and swim), socks, small leather goods, home goods and luggage. The HILFIGER DENIM product line consists of jeanswear and footwear for men and women, accessories, and fragrance. Merchandise under the TOMMY HILFIGER and HILFIGER DENIM brands is available to consumers worldwide through an extensive network of TOMMY HILFIGER and HILFIGER DENIM retail stores, leading specialty and department stores, select online retailers, and at


About PVH Corp.

With a history going back over 135 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 35,000 associates operating in over 40 countries and over $8 billion in annual revenues. We own the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Speedo*, Warner’s, Olga and True&Co. brands, and market a variety of goods under these and other nationally and internationally known owned and licensed brands.


*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International, Limited.


Fashion Company


Fashion Company is the largest domestic company that deals with fashion and fashion retail as well as wholesale, and has more then 90 retail locations in Serbia and the region (Montenegro, Macedonia, Croatia). Brands which Fashion Company represents at domestic market are the class of modern urban world famous brands such as TOMMY HILFIGER, Calvin Klein, Diesel, Premiata, Levi’s, Scotch & Soda, Replay, Timberland, Camper, Cesare Paciotti, Bata, Liu Jo, Guess, Desigual, NZA New Zealand, Lee, Wrangler, Paciotti 4US, Mango, UGG and many others. Specifics of Fashion Company is to offer a wide range of clothing products, footwear and accessories, mature retail, world-renowned brands and geographic variety, but still premium locations in which it operates.


Fashion Company is a master franchise partner with PVH for TOMMY HILFIGER and CALVIN KLEIN brands – Serbia, Montenegro and Croatia.