The lovers of the globally popular brand Guess, thanks to the general distributor of the brand FASHION COMPANY for Serbia and Montenegro, can choose their clothes in a new redesigned ambience within the Ušće shopping center.


The US fashion classic GUESS has presented the new concept of store and spring / summer collection in UŠĆE Shopping Center. On the special VIP cocktail, with the music of DJ Nada and the defilement of the models from FOX agency, a large number of famous people came together, including actors Viktor Savić, Aleksandar Radojičić, Jelena Gavrilović, singer Ana Stanić and Sara Jo, tv hostesses Nina Lečić and Suzana Mančić, designer & journalist Boško Jakovljević, supermodel Tamara Paunović, editor of the magazine STORY, Nemanja Pajić, editor of the magazine GLORIA, Sanja Purić and the first man of the Serbian Harper’s Bazaar, Petar Janošević. The music-fashion treat of the evening was the performance of the young pop star Nevena Božović, all dressed in GUESS, sang her last big hit.


About Collection:

Guess sees the summer as a relaxed mix of pastel colors dominated by tropical patterns and floral patterns. Cultural femininity, characteristic of the most sexiest brand, is the innate sensuality and playful nature of the true Guess woman. The fashionable game Guess accessories collection brings excellent handbags of gentle pastel shades and simple designs while top-notch absolute must-have for the most sexy look so far.


About store:

The general distributor of the brand GUESS for Serbia, Montenegro, Macedonia and Croatia, Fashion Company, has opened a new refurbished GUESS store at UŠĆE Shopping Center in Belgrade. At 200m², the popular American brand is predestined by a new white concept that brings a fresh approach to the presentation of clothing, footwear and accessories, enabling consumers to make a decision on fashion shopping in a faster and better way. The change of the concept is the result of the engagement of the new CEO of Victor Herere, the former head of the Inditex Group for Asia (Zara, Massimo Dutti, etc.). In addition to the GUESS jeans line, the store will offer the first MARCIANO collection, but also a significantly better range of men’s clothing and footwear. The store is located on the first floor of UŠĆE Shopping Center.