Fashion Company, the region’s biggest fashion retailer at the recently held DIESEL Global conference in Bregance, won the prestigious award for the best marketing activation among distributors in 2015.

The award was given for the promotion of the prestigious Italian denim brand DIESEL at this year’s music festival EXIT in Novi Sad. In the fierce competition among distributors from all over the world, Serbian team emphasized their originality, fresh, provocative approach that involved the promotional activity in 360º.

“I am pleased to be a part of the team that creates a better image of our company in the world. It was not difficult for Fashion Company to recognize the importance of marketing support the brand Diesel, which aims to further develop activities in the region. Our team prepared interesting surprises in 2016, which will certainly not remain unnoticed, “said Jasenka Stekić, director of marketing and corporate communications Fashion Company.

As a reminder, the premium fashion & lifestyle brand Diesel was the fashion sponsor of 15th edition of the best European festival EXIT which in 2015 attended by over 300,000 people.