ROSALÍA is the new face of Calvin Klein’s Fall 2025 collection

GRAMMY® Award-winning Spanish music star and artist ROSALÍA showcases the latest underwear styles from the iconic American brand Calvin Klein.

The Fall 2025 campaign marks ROSALÍA’s debut as the face of the brand. Shot by renowned artist Carlijn Jacobs—celebrated for blending bold sensuality with surreal visual storytelling—the campaign highlights ROSALÍA’s powerful presence in Calvin Klein’s signature underwear designs.

The spotlight of the campaign is the new Icon Cotton Modal line, distinguished by its seamless Infinity Bond waistband and innovative bonded closures—delivering a perfectly contoured silhouette with effortless comfort. ROSALÍA also wears new Heritage Cotton pieces, which reinterpret the legendary Calvin Klein logo waistband through a retro lens, as well as styles from the Perfectly Fit line, designed for maximum everyday comfort.

“Calvin Klein underwear has been a part of my wardrobe for years. I love this brand, and it’s an honor to be part of the campaign,” said ROSALÍA.

The women’s underwear worn by ROSALÍA is available at the Calvin Klein Underwear store in Ušće Shopping Center, at Calvin Klein Jeans stores in Galerija and Rajićeva in Belgrade, BIG Fashion in Novi Sad, as well as at Fashion&Friends stores across Serbia and the region. The collection is also available online at fashionandfriends.com and through the Fashion&Friends mobile app.

Direction & Photography: Carlijn Jacobs