Tommy Hilfiger unveils Fall/Winter 2025 collection at Ušće Shopping Center

On September 18, the newly relocated and expanded Tommy Hilfiger store, located on the ground floor of Ušće Shopping Center, hosted an exclusive event to present the new Fall/Winter 2025 collection titled “The Hilfiger Racing Club.”

Guests were welcomed into a carefully designed store environment, filled with vibrant colors, tartans, and signature checkered patterns. The collection merges classic Oxford shirts and rugby sweaters with innovative materials, creating a distinctive aesthetic that reflects the spirit of the authentic Hilfiger identity.

The “Hilfiger Racing Club” collection combines sophisticated preppy style with bold details inspired by racing culture, blending rich heritage with contemporary trends. A special focus is placed on high-quality fabrics – from sustainable wool coats and functional water-resistant denim finishes to luxurious tartan and check patterns. Each piece radiates individuality and celebrates freedom of expression.

Attendees were among the first to discover the new collection while enjoying a unique atmosphere, complete with carefully selected refreshments and authentic New York delicacies. The new Ušće store has become a true style epicenter in Belgrade – a place where contemporary trends meet the brand’s rich heritage.

Among the distinguished guests were influencers Milica Bukumirović, Aleksa Todorović, and Ceca Živojinović, actress Ana Mandić, TV host Stefan Popović, as well as numerous prominent names from the worlds of fashion and lifestyle media, including Harper’s Bazaar, BURO, Journal, and DSCENE.

Exclusively during the weekend, from September 19 to 21, Fashion&Friends Loyalty program members can enjoy special discounts of up to 25% on the new collection, available only at the Ušće store.

The “Hilfiger Racing Club” collection is available at all Tommy Hilfiger stores in Belgrade – Ušće, Galerija, and Rajićeva – as well as at Big Fashion Center in Novi Sad, online at fashionandfriends.com, and via the mobile app.

Photos: Aleksandra Vučković