XYZ presents the “À Deux” campaign – an ode to love, style, and Paris

The multi-brand concept XYZ unveils its new Fall/Winter 2025 campaign, titled “À Deux.” Shot at some of Paris’s most iconic landmarks – from the Eiffel Tower and Arc de Triomphe to the Pont Alexandre III – the campaign seeks to capture an emotional and aesthetic dialogue between French fashion culture and the local market.

More than just a fashion story, “À Deux” embodies the spirit of Paris, evoking emotion and the timeless sensibility that make the city the global capital of style. With this campaign, XYZ strengthens its position as a destination where French charm meets Italian elegance, offering customers the chance to experience a carefully curated aesthetic journey unique to this concept.

The campaign highlights the importance of storytelling and emotional connection with customers, while also providing all the brands from its rich portfolio with added visibility and exclusivity on the domestic market.

XYZ Fashion Store offers a wide selection of renowned fashion names from Italy, France, the United States, and the United Kingdom, such as Boss, Ralph Lauren, Boggi Milano, Sandro, Maje, AllSaints, Dsquared2, Armani Exchange, Joop!, Antony Morato, and many others.

The collection showcases pieces from its prestigious brands, whose aesthetics are synonymous with contemporary femininity, lightness, and sophistication. The womenswear models take center stage in the new season, presented through a carefully crafted visual narrative as the choice for women who seek a blend of romance and modern urban expression in fashion. At the same time, the menswear collection is defined by pieces that combine classic elegance with contemporary minimalism, offering men both confidence and versatility in everyday and professional settings. In this way, “À Deux” represents a harmony of fashion expressions, shaping a complete fashion universe for the new season.

The new collections of premium brands are available at XYZ Fashion Store in Galerija and Big Fashion Novi Sad, online at xyzfashionstore.com, and via the mobile app.

XYZ Team:
Creative Director: Mila Ðenić @miladuffy
Camera, edit & sound design: Aleksa Miletić @alleksou
Photographer: Vladimir Ilić @itsvladimirilic
Styling: Ana Mićković @ana_mickovic
Hair & Make-up: Marija Stošić @marijastosicmua
Producer: Jovana Šćepović @_______jole
Executive Producer: Loft 19 @loft19.co
Talents: Carlos Galobard @carlos_galobart @unomodels
Snežana Gašić @znekey @__jsmanagement