A|X ARMANI EXCHANGE OPENS IN BELGRADE
Armani Exchange celebrated the opening of its newest store in Belgrade, located in the prestigious Galerija, the largest shopping destination in the Balkans. This latest addition marks a dynamic new chapter in the brand’s regional presence, bringing its signature fusion of modern flair and youthful energy to Serbia’s vibrant capital.
The space hosts the menswear and womenswear collections of clothing, accessories, over an area of 213,20 square meters. It has been designed as more than just a retail destination – it is a place where customers can connect with the brand’s world, explore new trends, and become part of the ever-evolving global A|X community.
Designed by Giorgio Armani in collaboration with his team of architects, the store adopts the same concept that characterises Milan, Berlin and Amsterdam spaces. Fluid and high-impact, it is based around a minimal selection of colours, elements and materials: natural oak slats for walls that provide support for product shelving, pale stone-effect floors and LED strips panels that display graphic information and logos.
A|X Armani Exchange represents the fastest, most streamlined and accessible expression of Armani style, specially crafted for a young audience. Beyond its staple denim, the Spring/Summer 2025 palette is a new exploration of versatile colours – beige, sand, light green, pale pink and red – paired with Armani’s signature blue and classic black. The latest collection is now available in the brand’s new store.
The launch event drew a crowd of media representatives, stylish influencers, fashion trendsetters and passionate brand lovers.
Attendees were treated to an immersive fashion experience that showcased the brand’s latest collection, offering a glimpse into the bold aesthetics and urban attitude that define A|X Armani Exchange. The atmosphere was elevated by the sound of DJ Nada Dimitrijević, adding an electric energy to the evening.
Among the guests were actress Matea Milosavljević, singer Filip Baloš, influencers Aleksa Todorović and Maja Mitrović, model Mina Milutinović, and stylist Vladimir Gašić. Prestigious media titles such as Vogue Adria, Elle Serbia, and Harper’s Bazaar Serbia were also in attendance, capturing the evening’s highlights.
Foto: WARP Studio