In mid-July, FASHION & FRIENDS in Croatia launched www.fashionandfriends.hr which gives us the opportunity to present the most popular multibrand concept store in the region in the best possible way and to introduce a local population with brands, retail stores, commercial activities and all related events. At this moment, the portal does not contain an e-shop option but in the form of a catalog and a lifestyle blog represents a fraction of the offers of our brands through stories about campaigns, collections, popular personalities, look books, and some products. The portal will enable us to better position and increase brand awareness on the market of the Republic of Croatia. The official web site was created in cooperation of the Marking sector of Fashion Company and the Hyper design agency from Zagreb.