We believe that a strong position in our home market is essential for building credibility abroad.

A well-established and successful presence in Serbia has not only reinforced our reputation but has also provided a strategic foundation for further expansion. By setting high operational standards and continuously refining our business model, we have created a framework that serves as a key benchmark for growth throughout the Balkans—both for us as a company and for the international brands we represent.

Our deep understanding of local markets, combined with global industry insights, enables us to navigate the complexities of diverse economic landscapes. We recognize that each market has unique characteristics, consumer behaviors, and business challenges. By leveraging synergies on a global level, we implement a dynamic approach that allows for tailored, independent operations in each country. This model ensures the flexibility needed to adapt to specific local demands while maintaining a critical balance between international expertise and regional specificity.

With a proven track record of success and a commitment to sustainable development, we continue to strengthen our regional presence. Today, we operate in multiple countries, including Serbia, Montenegro, Croatia,  Bosnia&Herzegovina, North Macedonia, Albania and Kosovo. As we expand, we remain dedicated to fostering long-term partnerships, driving innovation, and contributing to the growth of the fashion industry across the region.