XYZ and D’OR Beach Club Bring the First Branded Beach to the Adriatic

This summer, XYZ, a premium multi-brand fashion concept, in collaboration with D’OR Beach Club in Funtana on the Istrian coast, is introducing the first fully branded beach in the region. From July 31 to August 30, the club’s VIP area has been transformed into the distinctive XYZ setting, inspired by some of the world’s most renowned beach club destinations.

 

Featuring elegant cabanas, premium sun loungers, and carefully curated design details, the branded space offers a unique seaside experience. Visitors can also enjoy exclusive branded amenities, including the XYZ x D’OR Signature Cocktail, created especially for this collaboration.

 

This project demonstrates that today’s lifestyle goes beyond the product itself and is built through experiences that bring together fashion, design, and atmosphere, creating a memorable experience for visitors.

 

XYZ x D’OR Beach Club is open until August 30 in Funtana (Bijela Uvala 12).