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\n[CONTENT]<\/p>\n
Tommy Hilfiger and Rafael Nadal celebrated the brand\u2019s new underwear collection, \u2018TH Bold\u2019 fragrance and tailored collection, and unveiled the Fall 2015 ad campaign featuring the tennis icon, with a pop-up tennis tournament in Bryant Park on August 25, 2015.<\/i><\/p>\n
WHAT<\/b>:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/b>Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], launched its global brand ambassadorship with iconic tennis star Rafael Nadal for Tommy Hilfiger<\/i> underwear, tailored and fragrance with a pop-up tennis event in Bryant Park. The 14-time Grand Slam winner challenged some of New York\u00b9s best-dressed opponents in a one-of-a-kind, rapid-fire tennis competition, with a fun, sexy twist. The event celebrated the debut of the new Tommy Hilfiger <\/i>underwear collection and unveiling of the dedicated advertising campaign featuring the tennis icon.<\/p>\n
Nadal faced off in several rounds of tennis with top models including Chanel Iman, Constance Jablonski, Hannah Davis, Noah Mills, Arthur Kulkov and Akin Akman, all dressed in custom Tommy Hilfiger<\/i> looks. Each time a team scored a point their opponents removed a piece of clothing, eventually unveiling the new Tommy Hilfiger<\/i> men\u2019s and women\u2019s underwear designs. Actresses Jane Lynch and Lake Bell hosted the event from the umpire\u2019s seat as Nadal took victory in three consecutive games.<\/p>\n
\u201cWe\u2019ve revamped our men\u2019s underwear collection with a look that\u2019s modern, athletic and bold, and Nadal is the ultimate global brand ambassador for this new direction,\u201d said designer Tommy Hilfiger. \u201cSince I first established my brand 30 years ago, we\u2019ve always brought a unique twist to our designs and<\/i> our advertising. Today\u2019s event continues our tradition of bold, surprising campaigns and iconic ambassadors that celebrate our brand spirit and resonate with our consumers globally.\u201d<\/p>\n
\u201cI love how this event brings together fashion and sport with Tommy\u2019s signature twist \u2013 it was the perfect way to kick-off my partnership with Tommy Hilfiger<\/i>,\u201d said Rafael Nadal. \u201cI\u2019m proud to be launching the new campaign in the middle of New York City with such an exciting event.\u201d<\/p>\n
The advertising campaign was revealed just after midnight on August 25 through the brand\u2019s social media channels, and will run globally in top print publications, television, online and out-of-home placements, including billboards in key cities worldwide. The striking campaign imagery and revealing video was shot in Nadal\u2019s hometown in Mallorca, Spain.<\/p>\n
WHO<\/b>:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Tommy Hilfiger<\/b> and Rafael Nadal<\/b> were joined by fashion icons, sports stars, models, and VIPs, including:<\/p>\n
\u00a0<\/b>Glee<\/i> star and Hollywood Game Night<\/i> host Jane Lynch<\/b>; No Escape<\/i> and Wet Hot American Summer: First Day of Camp <\/i>star Lake Bell<\/b>; Paper Towns <\/i>star Nat Wolff<\/b>; <\/i>home and design icon Martha Stewart<\/b>; <\/i>supermodels Chanel Iman<\/b> and Constance Jablonski<\/b>; 2015 Sports Illustrated<\/i> Swimsuit Issue<\/i> cover model Hannah Davis<\/b>; actor and model Noah Mills<\/b>; Hilfiger<\/i> models Arthur Kulkov<\/b> and Akin Akman<\/b>; and fashion bloggers Bryanboy<\/b>, Danielle Bernstein <\/b>and Sazan Barzani<\/b>, all dressed in Tommy Hilfiger<\/i>.<\/p>\n
[\/CONTENT]<\/span><\/p>","protected":false},"excerpt":{"rendered":" Tommy Hilfiger and Rafael Nadal celebrated the brand\u2019s new underwear collection, \u2018TH Bold\u2019 fragrance and tailored collection, and unveiled the Fall 2015 ad campaign featuring the tennis icon, with a pop-up tennis tournament in Bryant Park on August 25, 2015.<\/p>\n","protected":false},"author":1,"featured_media":3889,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[172],"tags":[242,377,203],"class_list":["post-9328","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuelnosti","tag-242","tag-nadal","tag-tommyhilfiger"],"yoast_head":"\n