[IMG][\/IMG]
\n[CONTENT]
\nThis is Diesel\u2019s new year\u2019s resolution. It\u2019s rising above, it\u2019s tolerance, inclusiveness, LOVE in the largest most unconditional sense possible. As Nicola Formichetti explains, \u201cIt\u2019s elevating yourself. Elevating your spirit. Whatever it takes, however you do it. Wherever you are.\u201d<\/p>\n
Nicola loved #DieselHigh because it has a multitude of meanings and implications. #DieselHigh is provocative; it pushes you to live life with intensity. It suggests immediacy \u2013 being in the moment, enjoying the present, living fully \u2013 as well as spontaneity, escaping from the every day into something bigger, more immersive, more exciting.<\/p>\n
Today, as the world can feel mired in war, fear and illness, #DieselHigh is bright and optimistic; it\u2019s a punk or subversive answer to the darkness around us. Sociologically, our desire to rebel is channeled into escaping or transcending reality using mysticism, or experiencing reality in the extreme through thrilling or psychologicallychallenging activities.<\/p>\n
Politically, as the authorities read emails and crack down on protestors, and censorship is rampant; the last stronghold of complete freedom is the mind and the spirit. Thus \u201cFree Your Mind and the rest will follow\u201d leads us to transcendence; a higher vision, a higher LOVE \u2013 compassion, optimism and positivity \u2013and a smile.<\/p>\n
\u201cJust a simple gesture \u2013 laughing or smiling \u2013 can be powerful,\u201d Nicola explains.<\/p>\n
The #DieselHigh campaign is especially eye-catching as a contrast to serious premium fashion campaigns; it\u2019s playful and happy. As Nicola says, \u201cThere are so many crazy things happening now that you don\u2019t see people just having fun any more. The challenge was to work with an avant-garde photographer, Nick Knight, and get him to do something he\u2019s rarely done \u2013 which is shoot people smiling. It feels spontaneous, like they are selfies and he\u2019s just the one snapping the photo.\u201d
\n[\/CONTENT]<\/p>","protected":false},"excerpt":{"rendered":"
This is Diesel\u2019s new year\u2019s resolution. It\u2019s rising above, it\u2019s tolerance, inclusiveness, LOVE in the largest most unconditional sense possible. As Nicola Formichetti explains, \u201cIt\u2019s elevating yourself. Elevating your spirit. Whatever it takes, however you do it. Wherever you are.\u201d<\/p>\n
Nicola loved #DieselHigh because it has a multitude of meanings and implications. #DieselHigh is provocative; it pushes you to live life with intensity. It suggests immediacy \u2013 being in the moment, enjoying the present, living fully \u2013 as well as spontaneity, escaping from the every day into something bigger, more immersive, more exciting.<\/p>\n
Today, as the world can feel mired in war, fear and illness, #DieselHigh is bright and optimistic; it\u2019s a punk or subversive answer to the darkness around us. Sociologically, our desire to rebel is channeled into escaping or transcending reality using mysticism, or experiencing reality in the extreme through thrilling or psychologicallychallenging activities.<\/p>\n
Politically, as the authorities read emails and crack down on protestors, and censorship is rampant; the last stronghold of complete freedom is the mind and the spirit. Thus \u201cFree Your Mind and the rest will follow\u201d leads us to transcendence; a higher vision, a higher LOVE \u2013 compassion, optimism and positivity \u2013and a smile.<\/p>\n
\u201cJust a simple gesture \u2013 laughing or smiling \u2013 can be powerful,\u201d Nicola explains.
\nThe #DieselHigh campaign is especially eye-catching as a contrast to serious premium fashion campaigns; it\u2019s playful and happy. As Nicola says, \u201cThere are so many crazy things happening now that you don\u2019t see people just having fun any more. The challenge was to work with an avant-garde photographer, Nick Knight, and get him to do something he\u2019s rarely done \u2013 which is shoot people smiling. It feels spontaneous, like they are selfies and he\u2019s just the one snapping the photo.\u201d<\/p>\n","protected":false},"author":1,"featured_media":2821,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[172],"tags":[242,209,86,368,260,21],"class_list":["post-9299","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuelnosti","tag-242","tag-campaign","tag-diesel","tag-dieselhigh","tag-spring","tag-summer"],"yoast_head":"\n