{"id":9190,"date":"2015-04-24T11:42:33","date_gmt":"2015-04-24T11:42:33","guid":{"rendered":"http:\/\/fashioncompany.rs\/blog\/?p=3090"},"modified":"2015-04-24T11:42:33","modified_gmt":"2015-04-24T11:42:33","slug":"upgrade-the-classic-2","status":"publish","type":"post","link":"https:\/\/www.fashioncompany.rs\/en\/upgrade-the-classic-2\/","title":{"rendered":"UPGRADE THE CLASSIC"},"content":{"rendered":"

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\nPioneers of global jeans revolution, American LEVI’S, in cooperation with Harper’s Bazaar magazine organized a special action “Upgrade the classic” in its shop in Belgrade \u2013 U\u0161\u0107e Shopping Center. Inspired by rock’n’roll vibe of sunny San Francisco at this unusual party, all who have purchased Jenas in combination with another item – shirt, T-shirt, shoes or accessories recieved jeans with embroidered initials. <\/p>\n

\"levis-2\"<\/a><\/p>\n

Among the celebrities that we found in Levi’s store in U\u0160\u0106E SC were Ivan Golu\u0161in TV host at Pink tv, Natalija Milosavljevic familiar voice of Radio S, Vesna Antic from SOS channel, and Peter Jano\u0161evi\u0107 editor-in-chief of Harper’s Bazaar.<\/p>\n

\"levis-3\"<\/a><\/p>\n

LEVIS 501\u00ae CT JEANS<\/strong>
\nFor decades, 501\u00ae wearers took their jeans and tailored the legs for a closer fit. We thought: Let\u2019s do the work for them. So, this season we\u2019ve taken our iconic 501\u00ae fit, upsized the waist by one size, and tapered from knee to ankle, reducing the leg opening. We\u2019ve taken the original and added a custom taper. In line with the Spring 2015 Collection\u2019s overarching homage to San Francisco, the season\u2019s 501\u00ae CT Jean is available in a range of authentic denim washes, with names like Precita (inspired by a vintage garment, with stone washing, enzyme washing, tinting and grinding), Old Favorite (the ultimate worn-in look, with bleach sprays and knee rips), Cali Cool (a medium authentic wash with some hand-sanding and enzyme washing) and Rolling Fog (stone washed and bleached), inspired by the city\u2019s storied mist and plays on light.<\/p>\n

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