{"id":7797,"date":"2017-11-07T12:43:46","date_gmt":"2017-11-07T12:43:46","guid":{"rendered":"https:\/\/www.fashioncompany.rs\/?p=7797"},"modified":"2017-11-07T12:43:46","modified_gmt":"2017-11-07T12:43:46","slug":"the-levi-s-type-iii-trucker-celebrates-50-years-of-classic-design","status":"publish","type":"post","link":"https:\/\/www.fashioncompany.rs\/en\/the-levi-s-type-iii-trucker-celebrates-50-years-of-classic-design\/","title":{"rendered":"THE LEVI\u2019S\u00ae TYPE III TRUCKER CELEBRATES 50 YEARS OF CLASSIC DESIGN"},"content":{"rendered":"<p>[IMG][\/IMG]<br \/>\n[CONTENT]<br \/>\nFifty years ago, we introduced the 70505, or what we call the Type III Trucker jacket. Worn by everyone including ranchers, rock stars, truck drivers, and rebels, it is the most recognizable design of all our denim jackets and one which we have continually evolved throughout the 20th century.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7790\" src=\"\/wp-content\/uploads\/2017\/11\/1-1.jpg\" alt=\"\" width=\"781\" height=\"323\" \/><\/p>\n<p>In the late 19th century, Levi Strauss &#038; Co. introduced the original denim jacket. Called a denim \u201cblouse,\u201d the French word for shirt, the jacket featured three pleats on each side of the center buttons that could be opened for extra room, rivets to secure front pockets and the cuff wrist openings and a riveted back cinch to further adjust size. The jacket represented revolution and hard-working American tradition. Over the decades, the Levi\u2019s\u00ae denim jacket was offered in three styles later identified as: TYPE I, TYPE II and TYPE III. The most popular and recognized style, TYPE III, was introduced in the early 1960s and paired with our 505\u00ae jean in 1967 and is referred to today as the Trucker Jacket.<\/p>\n<p>Born into the rebellious Summer of Love movement and rocked by George Harrison on San Francisco\u2019s Haight-Ashbury, the Type III Trucker jacket represents a voice of the youth, authentic style and self-expression that has rocked our culture ever since 1967.<\/p>\n<p>\u201cWhen anyone thinks of a jean jacket, the image that comes up is invariably the Levi&#8217;s\uf0d2 Type III Trucker. It&#8217;s the template and was designed by Jack Lucier with the original lot number: 70505. It wasn\u2019t until the \u201890s that the term \u201cTrucker\u201d came into use.\u201d \u2013 Jonathan Cheung, Levi\u2019s\u00ae Global Head of Design<br \/>\nFor Fall\/Winter 2017 we created new winter-ready, Sherpa-lined Trucker jackets in a range of washes.<\/p>\n<p><strong>50th ANNIVERSARY TYPE III TRUCKER JACKET<\/strong><br \/>\nFor this special edition, we\u2019ve struck gold, and you can see it in our selvedge. We constructed it in premium rinse denim with gold thread used throughout. This jacket is available in a limited edition of 505 pieces.<\/p>\n<p><strong>Original Trucker Jacket<\/strong><br \/>\nAlso for women in Fall\/Winter 2017 is a freshening up of our original Trucker Jacket, inspired by the Type III from the 1960s. With a slim fit and an iconic, timeless look, no closet should be without this denim staple.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7791\" src=\"\/wp-content\/uploads\/2017\/11\/2-1.jpg\" alt=\"\" width=\"781\" height=\"323\" \/><\/p>\n<p><strong>Altered Trucker Jacket <\/strong><br \/>\nWe\u2019re introducing Levi\u2019s\u00ae Altered this season, a collection that epitomizes our creative approach to remastering classic designs.  By deconstructing our most coveted iconic fits to create unique pieces that speak to the process of customization, the altered trucker jackets have details such as additional darts, covered coin pockets, staggered shadow patches raw hem to create a new design language.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7792\" src=\"\/wp-content\/uploads\/2017\/11\/3-1.jpg\" alt=\"\" width=\"781\" height=\"323\" \/><\/p>\n<p><strong>Sherpa Trucker Jackets<\/strong><br \/>\nAdding to our existing line of cold-weather coats, we have new versions of our Sherpa-lined classic. With features such as a brushed twill exterior or the ultimate in luxe a sheep leather shearling version, both have a modern texture that appeals to a wide range of customers looking for stepped-up style that keeps our iconic Trucker Jacket construction.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-7793\" src=\"\/wp-content\/uploads\/2017\/11\/4.jpg\" alt=\"\" width=\"781\" height=\"323\" \/><\/p>\n<p>[\/CONTENT]<\/p>","protected":false},"excerpt":{"rendered":"<p>Fifty years ago, we introduced the 70505, or what we call the Type III Trucker jacket. Worn by everyone including ranchers, rock stars, truck drivers, and rebels, it is the most recognizable design of all our denim jackets and one which we have continually evolved throughout the 20th century.<\/p>\n","protected":false},"author":1,"featured_media":7794,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[172],"tags":[],"class_list":["post-7797","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuelnosti"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>THE LEVI\u2019S\u00ae TYPE III TRUCKER CELEBRATES 50 YEARS OF CLASSIC DESIGN - FashionCompany Corporate Site<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fashioncompany.rs\/en\/the-levi-s-type-iii-trucker-celebrates-50-years-of-classic-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THE LEVI\u2019S\u00ae TYPE III TRUCKER CELEBRATES 50 YEARS OF CLASSIC DESIGN - FashionCompany Corporate Site\" \/>\n<meta property=\"og:description\" content=\"[:en]Fifty years ago, we introduced the 70505, or what we call the Type III Trucker jacket. Worn by everyone including ranchers, rock stars, truck drivers, and rebels, it is the most recognizable design of all our denim jackets and one which we have continually evolved throughout the 20th century.[:]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fashioncompany.rs\/en\/the-levi-s-type-iii-trucker-celebrates-50-years-of-classic-design\/\" \/>\n<meta property=\"og:site_name\" content=\"FashionCompany Corporate Site\" \/>\n<meta property=\"article:published_time\" content=\"2017-11-07T12:43:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2017\/11\/768x514-2-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"514\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.fashioncompany.rs\\\/en\\\/the-levi-s-type-iii-trucker-celebrates-50-years-of-classic-design\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fashioncompany.rs\\\/en\\\/the-levi-s-type-iii-trucker-celebrates-50-years-of-classic-design\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.fashioncompany.rs\\\/en\\\/#\\\/schema\\\/person\\\/58aef3ee5c6be5ce7a406d851eff8338\"},\"headline\":\"THE LEVI\u2019S\u00ae TYPE III TRUCKER CELEBRATES 50 YEARS OF CLASSIC DESIGN\",\"datePublished\":\"2017-11-07T12:43:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.fashioncompany.rs\\\/en\\\/the-levi-s-type-iii-trucker-celebrates-50-years-of-classic-design\\\/\"},\"wordCount\":507,\"publisher\":{\"@id\":\"https:\\\/\\\/www.fashioncompany.rs\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fashioncompany.rs\\\/en\\\/the-levi-s-type-iii-trucker-celebrates-50-years-of-classic-design\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.fashioncompany.rs\\\/wp-content\\\/uploads\\\/2017\\\/11\\\/768x514-2-1.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.fashioncompany.rs\\\/en\\\/the-levi-s-type-iii-trucker-celebrates-50-years-of-classic-design\\\/\",\"url\":\"https:\\\/\\\/www.fashioncompany.rs\\\/en\\\/the-levi-s-type-iii-trucker-celebrates-50-years-of-classic-design\\\/\",\"name\":\"THE LEVI\u2019S\u00ae TYPE III TRUCKER CELEBRATES 50 YEARS OF CLASSIC DESIGN - 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