[IMG]
\n\/wp-content\/uploads\/2016\/08\/LEE-FW16-CAMPAIGN-PRINTS-CMYK-A3-Page-1.jpg,
\n\/wp-content\/uploads\/2016\/08\/LEE-FW16-CAMPAIGN-PRINTS-CMYK-A3-Page-3.jpg,
\n\/wp-content\/uploads\/2016\/08\/LEE-FW16-CAMPAIGN-PRINTS-CMYK-A3-Page-5.jpg,
\n\/wp-content\/uploads\/2016\/08\/LEE-FW16-CAMPAIGN-PRINTS-CMYK-A3-Page-7.jpg,
\n\/wp-content\/uploads\/2016\/08\/LEE-FW16-CAMPAIGN-PRINTS-CMYK-A3-Page-9.jpg,
\n\/wp-content\/uploads\/2016\/08\/LEE-FW16-CAMPAIGN-PRINTS-CMYK-A3-Page-11.jpg,
\n\/wp-content\/uploads\/2016\/08\/LEE-FW16-CAMPAIGN-PRINTS-CMYK-A3-Page-13.jpg
\n[\/IMG]<\/p>\n
[CONTENT]
\nUsing real people and real moves, the new Move Your Lee\u00ae FW16 campaign has a
\nfresh approach, dynamic concept, and \u2013 for the first time \u2013 a whole new way to
\nconnect with our consumer.<\/p>\n
From the beginning, Move Your Lee\u00ae has been the perfect message for the
\nforward-thinking denim brand, but this season we\u2019ve pushed the concept further
\nthan ever, exploring real physical freedom, creative expression, and engaging with
\nfashion fans like never before. Exploring the stretch, style and real physical
\nexpression only a truly great pair of jeans can give, we\u2019re redrawing the meaning of
\nMove Your Lee\u00ae \u2013 and inviting our consumers to take part.<\/p>\n
In a 90-second film, nine mini movies, and a wealth of slick imagery, real dancers
\nand models wearing the Lee\u00ae FW16 collection show us their moves. It\u2019s
\nunchoreographed, unstyled, and unexpected: each expresses themselves in their
\nown way.<\/p>\n
Diverse, young, and energetic, each short film is the ultimate selfie, a slow-motion
\ncapture of human creativity let loose. These mini movies will hit digital platforms,
\ncinema spots, and digital billboards, along with a magazine and poster campaign
\non subways, trams and buses in handpicked locations across Europe.<\/p>\n
Here comes the clever part: using the #MoveYourLee hashtag, our fans can share
\ntheir own 10-second moves with our new community site, MoveYourLee.com,
\ncreating real excitement and making stars of our fans.<\/p>\n
Getting people moving and sharing is exactly what Move Your Lee\u00ae is all about.
\nThis Fall\/Winter \u201816 is about being true to yourself, celebrating your creativity, and
\nmoving in your own way.
\n[\/CONTENT]<\/p>","protected":false},"excerpt":{"rendered":"
Using real people and real moves, the new Move Your Lee\u00ae FW16 campaign has a fresh approach, dynamic concept, and \u2013 for the first time \u2013 a whole new way to connect with our consumer.<\/p>\n","protected":false},"author":1,"featured_media":5861,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[172],"tags":[205,209,207,403],"class_list":["post-5874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuelnosti","tag-205","tag-campaign","tag-fall","tag-lee"],"yoast_head":"\n