{"id":5796,"date":"2016-08-01T08:04:20","date_gmt":"2016-08-01T08:04:20","guid":{"rendered":"http:\/\/fashioncompany.rs\/blog\/?p=5796"},"modified":"2016-08-01T08:04:20","modified_gmt":"2016-08-01T08:04:20","slug":"diesel-decodes-fashion-culture-for-its-new-campaign","status":"publish","type":"post","link":"https:\/\/www.fashioncompany.rs\/en\/diesel-decodes-fashion-culture-for-its-new-campaign\/","title":{"rendered":"DIESEL DECODES FASHION CULTURE FOR ITS NEW CAMPAIGN"},"content":{"rendered":"

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\nDiesel\u2019s new Fall\/Winter 16 advertising campaign carries on \u2018telling it like it is\u2019 , between humor and honesty, following up the two previous campaign which were respectively decoding fashion imagery for FW15 and the social media and digital world for SS16. This season Diesel decodes the fashion industry\u2019s joyful yet absurd behavior with a no non-sense campaign shot by photographers Santiago & Mauricio.<\/strong><\/p>\n

\u201cWe worked with director\/photographer duo Santiago & Mauricio to shoot beautiful and impactful images where the product is celebrated with a twist on the traditional advertising images.\u201d says Artistic Director Nicola Formichetti. \u201cIt is really important for us to continue speaking the same language that we started with Fall Winter 15 campaign and keep the connection and interaction it created with our audience.\u201d<\/p>\n

Inspired by the humorous parallel between the typical fashion images versus their behind the scene reality, Diesel proposes a commentary on the image making industry with a touch of fun. Santiago & Mauricio captured Diesel\u2019s rock style interpreted in a pop way and the clothes are new take on the uniform with a strong 90s feeling throughout the collection.
\nMilitary classics are paired with fashion blues creating new hybrids. Different camos are pieced together, \u2018parachute\u2019 strap details run across bomber jackets<\/p>\n

The campaign features a cast that continues Diesel\u2019s DNA, bringing together different cultures, personalities and individuals that Formichetti finds through agencies or directly online. Freedom is our flavor and you should be who you want, Diesel celebrates difference and diversity.<\/p>\n

Credits
\nPhotographer: SANTIAGO&MAURICIO
\nStylist: DAVEY SUTTON
\nArtistic Direction: NICOLA FORMICHETTI<\/p>\n

Models:<\/p>\n

Lucas Ucedo – Ford Models
\nMiles Frank – New York Models<\/p>\n

Julian Schratter – Soul Artists Management
\nXiara Waller – Fusion Models
\nMona Motsuoka – IMG Models
\nAnna Mila – IMG Models
\nKris Gottschalk – Premier Models<\/p>\n

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Diesel\u2019s new Fall\/Winter 16 advertising campaign carries on \u2018telling it like it is\u2019 , between humor and honesty, following up the two previous campaign which were respectively decoding fashion imagery for FW15 and the social media and digital world for SS16. 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