{"id":4959,"date":"2016-03-03T09:49:31","date_gmt":"2016-03-03T09:49:31","guid":{"rendered":"http:\/\/fashioncompany.rs\/blog\/?p=4959"},"modified":"2016-03-03T09:49:31","modified_gmt":"2016-03-03T09:49:31","slug":"camper-launches-multi-media-campaign-for-spring-summer-2016","status":"publish","type":"post","link":"https:\/\/www.fashioncompany.rs\/en\/camper-launches-multi-media-campaign-for-spring-summer-2016\/","title":{"rendered":"CAMPER LAUNCHES MULTI-MEDIA CAMPAIGN FOR SPRING SUMMER 2016"},"content":{"rendered":"<p>[IMG][\/IMG]<br \/>\n[CONTENT]<br \/>\nCamper has now unveiled its entire Spring\/Summer 2016 multi-media campaign featuring all 11 pop personifications from Creative Director Romain Kremer\u2019s collection dedicated to Mallorca.<br \/>\nFalling into three segments, the collection is named after various areas of the island with an edit of this season\u2019s most inspired looks such as Marta, Mateo and Dub representing the artist colonies of Deia, Isamu the clinical crystal clear waters of Es Trenc and Marges, Dub, Paradise, Marta and Kobarah the holiday hysteria of Arelluf starring in the campaign.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4949\" alt=\"Arelluf_Pelotas\" src=\"\/wp-content\/uploads\/2016\/03\/Arelluf_Pelotas.jpg\" width=\"800\" height=\"540\" \/><\/p>\n<p>\u201cFor the Spring\/Summer 2016 collection I looked to the history and nature surroundings of Mallorca.<br \/>\nIt\u2019s the home of Camper and has such diverse communities from the artist colonies in Deia to<br \/>\nthe tourist frenzy of Magaluf, which I always find charming. The campaign is a personification of that.\u201d<br \/>\nRomain Kremer<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4950\" alt=\"Deia_Marta\" src=\"\/wp-content\/uploads\/2016\/03\/Deia_Marta.jpg\" width=\"800\" height=\"540\" \/><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/v65fEKEd5pI\" height=\"432\" width=\"768\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/p>\n<p>Cast and shot in London by Daniel Sannwald and styled by Anna Trevelyan with make-up artist Isamaya Ffrench\u2019s unconventional take on beauty, Kremer\u2019s techno futurist aesthetic translates into a squad as diverse as the<br \/>\ncollection itself including lush bohemians and subversive latex tourists with a guest appearance by London<br \/>\nperformance artist Pandemonia. The campaign falls somewhere between fantasy and reality.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4951\" alt=\"Arelluf_Paradise\" src=\"\/wp-content\/uploads\/2016\/03\/Arelluf_Paradise.jpg\" width=\"800\" height=\"540\" \/><\/p>\n<p>Selfie culture also takes over this season with 15-second videos shot for each of the 11 characters.<br \/>\nThe Spring\/Summer 2016 Campaign images can be seen in a carefully curated selection of publications, while the guerrilla poster campaign, which began in January, continues with new images hitting Paris streets in March followed by New York, London and Berlin in April and comes to life thanks to an immersive website that lets users travel to the Mediterranean paradise.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-4952\" alt=\"Deia_Dub\" src=\"\/wp-content\/uploads\/2016\/03\/Deia_Dub.jpg\" width=\"800\" height=\"540\" \/><\/p>\n<p>You can discover the full digital experience:<br \/>\nwww.camper.com\/spring-summer-16<br \/>\nart direction: Romain Kremer<br \/>\nphotography &amp; video: Daniel Sannwald<br \/>\nstyling: Anna Trevelyan<br \/>\nhair: CHARLIE LE MINDU<br \/>\nmake up: Isamaya Ffrench<br \/>\nset design: Gary Card<br \/>\nmusic: James Kelly<br \/>\nlanding page design: Convoy Agency<br \/>\n[\/CONTENT]<\/p>","protected":false},"excerpt":{"rendered":"<p>Camper has now unveiled its entire Spring\/Summer 2016 multi-media campaign featuring all 11 pop personifications from Creative Director Romain Kremer\u2019s collection dedicated to Mallorca.<br \/>\nFalling into three segments, the collection is named after various areas of the island with an edit of this season\u2019s most inspired looks such as Marta, Mateo and Dub representing the artist colonies of Deia, Isamu the clinical crystal clear waters of Es Trenc and Marges, Dub, Paradise, Marta and Kobarah the holiday hysteria of Arelluf starring in the campaign.<\/p>\n","protected":false},"author":1,"featured_media":4946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[172],"tags":[205,131,260,21],"class_list":["post-4959","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuelnosti","tag-205","tag-camper","tag-spring","tag-summer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CAMPER LAUNCHES MULTI-MEDIA CAMPAIGN FOR SPRING SUMMER 2016 - FashionCompany Corporate Site<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fashioncompany.rs\/camper-launches-multi-media-campaign-for-spring-summer-2016\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CAMPER LAUNCHES MULTI-MEDIA CAMPAIGN FOR SPRING SUMMER 2016 - FashionCompany Corporate Site\" \/>\n<meta property=\"og:description\" content=\"[:en]Camper has now unveiled its entire Spring\/Summer 2016 multi-media campaign featuring all 11 pop personifications from Creative Director Romain Kremer\u2019s collection dedicated to Mallorca. Falling into three segments, the collection is named after various areas of the island with an edit of this season\u2019s most inspired looks such as Marta, Mateo and Dub representing the artist colonies of Deia, Isamu the clinical crystal clear waters of Es Trenc and Marges, Dub, Paradise, Marta and Kobarah the holiday hysteria of Arelluf starring in the campaign.[:]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fashioncompany.rs\/camper-launches-multi-media-campaign-for-spring-summer-2016\/\" \/>\n<meta property=\"og:site_name\" content=\"FashionCompany Corporate Site\" \/>\n<meta property=\"article:published_time\" content=\"2016-03-03T09:49:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2016\/03\/camper-768x514-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"514\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.fashioncompany.rs\\\/camper-launches-multi-media-campaign-for-spring-summer-2016\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.fashioncompany.rs\\\/camper-launches-multi-media-campaign-for-spring-summer-2016\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/www.fashioncompany.rs\\\/en\\\/#\\\/schema\\\/person\\\/58aef3ee5c6be5ce7a406d851eff8338\"},\"headline\":\"CAMPER LAUNCHES MULTI-MEDIA CAMPAIGN FOR SPRING SUMMER 2016\",\"datePublished\":\"2016-03-03T09:49:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.fashioncompany.rs\\\/camper-launches-multi-media-campaign-for-spring-summer-2016\\\/\"},\"wordCount\":329,\"publisher\":{\"@id\":\"https:\\\/\\\/www.fashioncompany.rs\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.fashioncompany.rs\\\/camper-launches-multi-media-campaign-for-spring-summer-2016\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.fashioncompany.rs\\\/wp-content\\\/uploads\\\/2016\\\/03\\\/camper-768x514-1.jpg\",\"keywords\":[\"2016\",\"CAMPER\",\"spring\",\"Summer\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.fashioncompany.rs\\\/camper-launches-multi-media-campaign-for-spring-summer-2016\\\/\",\"url\":\"https:\\\/\\\/www.fashioncompany.rs\\\/camper-launches-multi-media-campaign-for-spring-summer-2016\\\/\",\"name\":\"CAMPER LAUNCHES MULTI-MEDIA CAMPAIGN FOR SPRING SUMMER 2016 - 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