{"id":3321,"date":"2018-05-30T17:18:31","date_gmt":"2018-05-30T17:18:31","guid":{"rendered":"https:\/\/www.fashioncompany.rs\/?p=3321"},"modified":"2018-09-03T14:41:59","modified_gmt":"2018-09-03T14:41:59","slug":"spremni-za-skidanje","status":"publish","type":"post","link":"https:\/\/www.fashioncompany.rs\/en\/spremni-za-skidanje\/","title":{"rendered":"READY TO UNWEAR"},"content":{"rendered":"<p><\/p>\n<p style=\"text-align: center;\"><strong>DIESEL ANNOUNCES IRONIC NEW SUMMER SEASON CAMPAIGN: READY TO UNWEAR<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>Diesel announces the debut of its latest Summer season campaign, titled \u201cReady To Unwear\u201d, which promotes the idea that, during the summer, less equals more.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>The thinking behind this ironic moniker\u2014inverting the common industry phrase of \u201cready to wear\u201d\u2014is that summer\u2019s best memories are often experienced in varying degrees of undress. Think: an all-day-with-ros\u00e9 pool party to show off toned stomachs and tanned legs; a midnight skinny dip in the moonlit sea; or a stars-in-your-eyes summer fling (the best kind of love, we\u2019d argue). When it comes to what we wear on hot days and warm nights\u2026 well, very little goes a very long way.<\/p>\n<p>&nbsp;<\/p>\n<p>The new campaign serves to deliver this credo; for situations when and where clothes must absolutely be worn, Diesel\u2019s logomania waistbands, cropped tees, jean shorts, flannels, bandanas, bleached Bermudas, flame-licked swimsuits, denim tops, leather mini-skirts and boots will do the temporary trick, but all are intended to be taken off well before going to bed.<\/p>\n<p>&nbsp;<\/p>\n<p>The campaign also speaks to a greater Diesel ethos\u2014and one shared by the house\u2019s community. It celebrates and promotes anti-conformity and a personal choice to never ride the tide. Instead, we\u2019re skinny dipping against the current, free of expectation\u2014and charged-up by the challenge. Put something on, but don\u2019t be afraid to take it off, either.<\/p>\n<p>&nbsp;<\/p>\n<p>The \u201cReady to Unwear\u201d campaign is meant to subvert the norm. It is the total\u2014and ironic\u2014celebration that less is much, much more.<\/p>\n<p>&nbsp;<\/p>\n<p>The campaign has been developed \u00a0with creative agency Publicis.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>CREDITS:<\/strong><\/p>\n<p><strong>\u00a0<\/strong><\/p>\n<p>Agency: Publicis Italia<\/p>\n<p>&nbsp;<\/p>\n<p>VISUAL CAMPAIGN<\/p>\n<p>Photographer FLORENCE &amp; NICHOLAS<\/p>\n<p>Stylist DAVEY SUTTON<\/p>\n<p>&nbsp;<\/p>\n<p>SOCIAL MEDIA CAMPAIGN<\/p>\n<p>Director ANDREA OLIVO<\/p>\n<p>Stylist DAVEY SUTTON<\/p>","protected":false},"excerpt":{"rendered":"<p>DIESEL ANNOUNCES IRONIC NEW SUMMER SEASON CAMPAIGN: READY TO UNWEAR &nbsp; &nbsp; Diesel announces the debut of its latest Summer season campaign, titled \u201cReady To Unwear\u201d, which promotes the idea that, during the summer, less equals more. &nbsp; &nbsp; The thinking behind this ironic moniker\u2014inverting&#8230;<\/p>\n","protected":false},"author":1,"featured_media":4056,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[172,149],"tags":[86],"class_list":["post-3321","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-aktuelnosti","category-blog","tag-diesel","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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