{"id":21141,"date":"2025-03-25T11:00:59","date_gmt":"2025-03-25T11:00:59","guid":{"rendered":"https:\/\/www.fashioncompany.rs\/?p=21141"},"modified":"2025-03-26T14:53:04","modified_gmt":"2025-03-26T14:53:04","slug":"gran-ventura-nova-fashionfriends-kampanja-slavi-slobodu-i-pokret","status":"publish","type":"post","link":"https:\/\/www.fashioncompany.rs\/en\/gran-ventura-nova-fashionfriends-kampanja-slavi-slobodu-i-pokret\/","title":{"rendered":"GRAN VENTURA: The new Fashion&#038;Friends campaign celebrates freedom and movement."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21149 aligncenter\" src=\"https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-8-scaled.jpg\" alt=\"\" width=\"641\" height=\"427\" srcset=\"https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-8-scaled.jpg 2560w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-8-300x200.jpg 300w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-8-1024x683.jpg 1024w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-8-768x512.jpg 768w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-8-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 641px) 100vw, 641px\" \/><\/p>\n<p>&nbsp;<\/p>\n<article class=\"w-full text-token-text-primary\" dir=\"auto\" data-testid=\"conversation-turn-4\" data-scroll-anchor=\"true\">\n<div class=\"text-base my-auto mx-auto py-5 px-6\">\n<div class=\"mx-auto flex flex-1 text-base gap-4 md:gap-5 lg:gap-6 md:max-w-3xl group\/turn-messages focus-visible:outline-none\" tabindex=\"-1\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn @xs\/thread:px-0 @sm\/thread:px-1.5 @md\/thread:px-4\">\n<div class=\"relative flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"6dea3706-250f-4301-a416-57688f835868\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert dark\">\n<p class=\"\" data-start=\"0\" data-end=\"347\">The new spring campaign, <strong data-start=\"25\" data-end=\"43\">&#8220;Gran Ventura&#8221;<\/strong>, brings a fashion story inspired by the winds of Fuerteventura, an island known for its rugged landscapes, endless horizons, and untamed spirit. This campaign is an invitation to explore, step out of your comfort zone, and embark on a fashion adventure where style and movement blend in perfect harmony.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"flex justify-start\">\n<div class=\"-me-1 -ms-2.5 flex select-none items-center p-1 touch:-me-2 touch:-ms-3.5 -mt-1 duration-[1.5s] focus-within:transition-none hover:transition-none pointer-events-none [mask-image:linear-gradient(to_right,black_33%,transparent_66%)] [mask-position:100%_0%] [mask-size:300%_100%] motion-safe:transition-[mask-position] group-hover\/turn-messages:pointer-events-auto group-hover\/turn-messages:[mask-position:0_0] group-focus-within\/turn-messages:pointer-events-auto group-focus-within\/turn-messages:[mask-position:0_0] has-[[data-state=open]]:pointer-events-auto has-[[data-state=open]]:[mask-position:0_0]\">\n<div class=\"flex items-center pb-0\"><\/div>\n<\/div>\n<\/div>\n<div class=\"mt-3 w-full empty:hidden\">\n<div class=\"text-center\"><\/div>\n<\/div>\n<\/div>\n<div class=\"absolute\">\n<div class=\"flex items-center justify-center\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<div class=\"pointer-events-none h-px w-px\" aria-hidden=\"true\" data-edge=\"true\"><\/div>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21145\" src=\"https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-4-scaled.jpg\" alt=\"\" width=\"618\" height=\"412\" srcset=\"https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-4-scaled.jpg 2560w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-4-300x200.jpg 300w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-4-1024x683.jpg 1024w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-4-768x512.jpg 768w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-4-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 618px) 100vw, 618px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The inspiration for the collection stems from the very essence of island life \u2013 the unpredictability of the wind, the dynamism of nature, and the freedom of movement. Just as Fuerteventura symbolizes untamed strength, the new Fashion&amp;Friends campaign brings powerful cuts, fluid silhouettes, and rich textures that reflect the spirit of the modern explorer \u2013 someone unafraid of change and ready to embrace challenges with ease.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21144 aligncenter\" src=\"https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-3-scaled.jpg\" alt=\"\" width=\"359\" height=\"449\" srcset=\"https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-3-scaled.jpg 2048w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-3-240x300.jpg 240w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-3-819x1024.jpg 819w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-3-768x960.jpg 768w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-3-1229x1536.jpg 1229w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-3-1639x2048.jpg 1639w\" sizes=\"auto, (max-width: 359px) 100vw, 359px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21142 aligncenter\" src=\"https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-1-scaled.jpg\" alt=\"\" width=\"362\" height=\"453\" srcset=\"https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-1-scaled.jpg 2048w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-1-240x300.jpg 240w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-1-819x1024.jpg 819w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-1-768x960.jpg 768w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-1-1229x1536.jpg 1229w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-1-1638x2048.jpg 1638w\" sizes=\"auto, (max-width: 362px) 100vw, 362px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>The <strong data-start=\"4\" data-end=\"37\">Spring\/Summer 2025 collection<\/strong>, available in all <strong data-start=\"56\" data-end=\"75\">Fashion&amp;Friends<\/strong> stores, online, and via the mobile app, blends sophistication with casual ease, offering the perfect balance between comfort and elegance. The key pieces of the collection stand out with bold cuts, unexpected details, and dynamic prints inspired by the island\u2019s natural elements. <strong data-start=\"356\" data-end=\"410\">Flowy dresses, oversized jackets, and airy fabrics<\/strong> create a sense of freedom and lightness, while structured pieces seamlessly fit into the urban rhythm of modern life.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21146 aligncenter\" src=\"https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-5-scaled.jpg\" alt=\"\" width=\"606\" height=\"404\" srcset=\"https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-5-scaled.jpg 2560w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-5-300x200.jpg 300w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-5-1024x683.jpg 1024w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-5-768x512.jpg 768w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-5-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 606px) 100vw, 606px\" \/><\/p>\n<p>&nbsp;<\/p>\n<article class=\"w-full text-token-text-primary\" dir=\"auto\" data-testid=\"conversation-turn-10\" data-scroll-anchor=\"true\">\n<div class=\"text-base my-auto mx-auto py-5 px-6\">\n<div class=\"mx-auto flex flex-1 text-base gap-4 md:gap-5 lg:gap-6 md:max-w-3xl group\/turn-messages focus-visible:outline-none\" tabindex=\"-1\">\n<div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn @xs\/thread:px-0 @sm\/thread:px-1.5 @md\/thread:px-4\">\n<div class=\"relative flex-col gap-1 md:gap-3\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"b3bce73d-e020-44bd-8618-3be4f58a71bf\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert dark\">\n<p class=\"\" data-start=\"0\" data-end=\"396\">The color palette of the collection draws inspiration from nature\u2014ranging from <strong data-start=\"79\" data-end=\"123\">warm sandy hues and vibrant sunlit tones<\/strong> to <strong data-start=\"127\" data-end=\"164\">rich blues and deep earthy shades<\/strong> that reflect the beauty of the island\u2019s landscapes. This fusion of colors and textures evokes a sense of adventure, while striking contrasts and bold patterns further emphasize the <strong data-start=\"346\" data-end=\"377\">strength and expressiveness<\/strong> of the collection.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/article>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-21143 aligncenter\" src=\"https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-2-scaled.jpg\" alt=\"\" width=\"612\" height=\"408\" srcset=\"https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-2-scaled.jpg 2560w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-2-300x200.jpg 300w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-2-1024x683.jpg 1024w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-2-768x512.jpg 768w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-2-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 612px) 100vw, 612px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p class=\"\" data-start=\"0\" data-end=\"283\"><strong data-start=\"0\" data-end=\"18\">&#8220;Gran Ventura&#8221;<\/strong> is more than just a fashion collection\u2014it\u2019s an attitude, a mindset, and a call to action. It\u2019s designed for those who <strong data-start=\"137\" data-end=\"179\" data-is-only-node=\"\">aren\u2019t afraid to experiment with style<\/strong>, who move forward boldly, and who want to feel <strong data-start=\"227\" data-end=\"267\">powerful, comfortable, and authentic<\/strong> at all times.<\/p>\n<p class=\"\" data-start=\"285\" data-end=\"606\">The pieces in this collection don\u2019t follow trends\u2014they <strong data-start=\"340\" data-end=\"352\">set them<\/strong>. Every outfit offers a chance for <strong data-start=\"387\" data-end=\"412\">individual expression<\/strong>, whether for daytime or evening wear. The versatility of the designs allows for effortless adaptation to different occasions, while the high-quality materials ensure <strong data-start=\"579\" data-end=\"605\">durability and comfort<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-21148 aligncenter\" src=\"https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-7-scaled.jpg\" alt=\"\" width=\"526\" height=\"658\" srcset=\"https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-7-scaled.jpg 2048w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-7-240x300.jpg 240w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-7-819x1024.jpg 819w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-7-768x960.jpg 768w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-7-1229x1536.jpg 1229w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2025\/03\/FashionFriends-7-1638x2048.jpg 1638w\" sizes=\"auto, (max-width: 526px) 100vw, 526px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p class=\"\" data-start=\"0\" data-end=\"230\">While the winds of Fuerteventura inspired this story, <strong data-start=\"54\" data-end=\"72\">&#8220;Gran Ventura&#8221;<\/strong> invites you to <strong data-start=\"88\" data-end=\"121\">find your own winds of change<\/strong>, explore the unknown, and step into spring with a style that reflects your inner <strong data-start=\"203\" data-end=\"227\">strength and freedom<\/strong>.<\/p>\n<p class=\"\" data-start=\"232\" data-end=\"289\">Experience the full <strong data-start=\"252\" data-end=\"282\">atmosphere of the campaign<\/strong> below:<\/p>\n<p><iframe loading=\"lazy\" title=\"GRAN VENTURA - Our island story\" width=\"1060\" height=\"596\" src=\"https:\/\/www.youtube.com\/embed\/z-n-iXOZHAg?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong data-start=\"0\" data-end=\"22\" data-is-only-node=\"\">Creative Direction<\/strong>: Mila \u0110eni\u0107<br data-start=\"34\" data-end=\"37\" \/><strong data-start=\"37\" data-end=\"53\">Photographer<\/strong>: Vladimir Ili\u0107<br data-start=\"68\" data-end=\"71\" \/><strong data-start=\"71\" data-end=\"101\">Camera, Editing, and Sound<\/strong>: Aleksa Mileti\u0107<br data-start=\"117\" data-end=\"120\" \/><strong data-start=\"120\" data-end=\"131\">Stylist<\/strong>: Ana Mi\u0107kovi\u0107<br data-start=\"145\" data-end=\"148\" \/><strong data-start=\"148\" data-end=\"159\">Talents<\/strong>: Vu\u010dina D\u017eanki\u0107, Dodge Dunlap, Tatjana Janu\u0161eva<br data-start=\"207\" data-end=\"210\" \/><strong data-start=\"210\" data-end=\"234\">Executive Production<\/strong>: Loft 19<br data-start=\"243\" data-end=\"246\" \/><strong data-start=\"246\" data-end=\"256\">Makeup<\/strong>: Anastasija Poznanovi\u0107<br data-start=\"279\" data-end=\"282\" \/><strong data-start=\"282\" data-end=\"290\">Hair<\/strong>: Vasilisa Mljam<br data-start=\"306\" data-end=\"309\" \/><strong data-start=\"309\" data-end=\"327\">Special Thanks<\/strong>: Marko Suvi\u0107<\/p>","protected":false},"excerpt":{"rendered":"<p>&nbsp; The new spring campaign, &#8220;Gran Ventura&#8221;, brings a fashion story inspired by the winds of Fuerteventura, an island known for its rugged landscapes, endless horizons, and untamed spirit. This campaign is an invitation to explore, step out of your comfort zone, and embark on&#8230;<\/p>\n","protected":false},"author":3,"featured_media":21150,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[172,149,68],"tags":[],"class_list":["post-21141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-aktuelnosti","category-blog","category-noviteti"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GRAN VENTURA: The new Fashion&amp;Friends campaign celebrates freedom and movement. - FashionCompany Corporate Site<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fashioncompany.rs\/gran-ventura-nova-fashionfriends-kampanja-slavi-slobodu-i-pokret\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:sr]GRAN VENTURA: Nova Fashion&amp;Friends kampanja slavi slobodu i pokret[:en]GRAN VENTURA: The new Fashion&amp;Friends campaign celebrates freedom and movement.[:] - FashionCompany Corporate Site\" \/>\n<meta property=\"og:description\" content=\"&nbsp; The new spring campaign, &#8220;Gran Ventura&#8221;, brings a fashion story inspired by the winds of Fuerteventura, an island known for its rugged landscapes, endless horizons, and untamed spirit. 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