{"id":16002,"date":"2019-08-14T06:57:15","date_gmt":"2019-08-14T06:57:15","guid":{"rendered":"https:\/\/www.fashioncompany.rs\/?p=16002"},"modified":"2019-11-19T15:47:33","modified_gmt":"2019-11-19T15:47:33","slug":"liu-jo-glamourizing-cvece-kao-simbol-neznosti-i-sofisticiranosti","status":"publish","type":"post","link":"https:\/\/www.fashioncompany.rs\/en\/liu-jo-glamourizing-cvece-kao-simbol-neznosti-i-sofisticiranosti\/","title":{"rendered":"FOR LIU JO, IT\u2019S #GLAMOURIZING TIME AGAIN"},"content":{"rendered":"<p>A third chapter that tells about the power of a journey, the one connected with Liu Jo\u2019s communication and that finds its perfect identity in its most deliberate evolution. This is the story of #Glamourizing, the advertising concept chosen by the brand one year ago \u2013 as the start of a new story in the brand\u2019s image \u2013 that for the FW19 season seems to have been fully achieved as the brand\u2019s ultimate <em>statement<\/em>.<\/p>\n<p>&nbsp;<\/p>\n<p>Actually, femininity and glamour are, again, the season\u2019s strongest keywords, translated by a genuine performance that is perfectly embodied by an undisputed star: <strong>Anna Ewers<\/strong>, the woman who perfectly epitomises the most genuine codes of the Liu Jo brand, is photographed in this new <em>episode<\/em>, again, by the iconic charisma of <strong>Mert&amp;Marcus<\/strong>, who know how to portray her and the brand as no one else can.<\/p>\n<p>&nbsp;<\/p>\n<p><iframe loading=\"lazy\" title=\"Liu Jo FW19 - Glamourizing Campaign\" width=\"1060\" height=\"596\" src=\"https:\/\/www.youtube.com\/embed\/OIF3qwPnaWo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/p>\n<p>The evolution started in the FW18 season is thus fully achieved, and today #Glamourizing stands out more as Liu Jo\u2019s distinctive trait than <em>just <\/em>as a concept; it actually means awareness and affirmation, in a story that alternates a loyalty to the most authentic fashion codes with the substance of the brand\u2019s message, all in the name of a visual identity and a connection with the creative team that is renewed, again and again, in its energy and suggestions.<\/p>\n<p>&nbsp;<\/p>\n<p>On set, in this season, Anna Ewers acts as the double soul of one and the same woman, who knows how to express that \u201cnatural glam\u201d that makes her one of a kind: <em>natural<\/em>, like every woman\u2019s <em>naturally <\/em>effortless femininity; <em>glam<\/em>, like the glamour that Liu Jo has always embodied and that has been aptly conveyed by its advertising campaign in the last three seasons. A deliberate, independent double femininity that is described by the natural elements \u2013 a buttercup and an orchid \u2013 that earn a special place in the shoots: elegant, harmonious flowers, exuding an impalpable, essential femininity in their slinkiness. So, the attitudes, the layout of the shoots and the flowers, all together, create a harmony that does the balancing act to perfection, where the contrast between lightness and sexiness masterfully plays out different yet complementary faces of femininity, with glamour as their common denominator.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16004\" src=\"https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2019\/08\/B0A1407_1561649025.jpg\" alt=\"\" width=\"511\" height=\"768\" srcset=\"https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2019\/08\/B0A1407_1561649025.jpg 511w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2019\/08\/B0A1407_1561649025-200x300.jpg 200w\" sizes=\"auto, (max-width: 511px) 100vw, 511px\" \/><\/p>\n<p>The image of the denim collection, portrayed by the power of black and white, is instead the most charismatic expression of contemporary femininity. Behind the lens, the same, amazing woman who is now shown in her resolute, charming sophistication. Here, the natural elements are replaced by a sleek work that brings to light an intriguing attitude where the <em>charmant <\/em>dimension is amplified by the graphic use of a black frame wrapped around the shoots.<\/p>","protected":false},"excerpt":{"rendered":"<p>A third chapter that tells about the power of a journey, the one connected with Liu Jo\u2019s communication and that finds its perfect identity in its most deliberate evolution. This is the story of #Glamourizing, the advertising concept chosen by the brand one year ago&#8230;<\/p>\n","protected":false},"author":3,"featured_media":16511,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[172,149,446],"tags":[467,209,708,707,709,363,87],"class_list":["post-16002","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-aktuelnosti","category-blog","category-homepage-aktuelnosti","tag-anna-ewers","tag-campaign","tag-fall2019","tag-glomourizing","tag-jesen-zima-2019","tag-kampanja","tag-liu-jo","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>FOR LIU JO, IT\u2019S #GLAMOURIZING TIME AGAIN - FashionCompany Corporate Site<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fashioncompany.rs\/en\/liu-jo-glamourizing-cvece-kao-simbol-neznosti-i-sofisticiranosti\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:sr]LIU JO #GLAMOURIZING \u2013 CVE\u0106E KAO SIMBOL NE\u017dNOSTI I SOFISTICIRANOSTI[:en]FOR LIU JO, IT\u2019S #GLAMOURIZING TIME AGAIN[:] - FashionCompany Corporate Site\" \/>\n<meta property=\"og:description\" content=\"A third chapter that tells about the power of a journey, the one connected with Liu Jo\u2019s communication and that finds its perfect identity in its most deliberate evolution. 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