{"id":14735,"date":"2019-03-20T09:27:58","date_gmt":"2019-03-20T09:27:58","guid":{"rendered":"https:\/\/www.fashioncompany.rs\/?p=14735"},"modified":"2019-04-05T08:11:20","modified_gmt":"2019-04-05T08:11:20","slug":"premiata-rusi-granice-obicnog-za-prolece-2019","status":"publish","type":"post","link":"https:\/\/www.fashioncompany.rs\/en\/premiata-rusi-granice-obicnog-za-prolece-2019\/","title":{"rendered":"PREMIATA &#8211; Breaking the borders of common for spring 2019"},"content":{"rendered":"<p>Even in this era of ultra-connectivity and global conformism, there\u2019s always a place\u00a0where the uncommon happens. For this simple reason, we continue our journey in the\u00a0diversity, exploring new destinations in search of authentic forms of human wonder.\u00a0In the middle of Argentinian Andes, close to the frontiers of the Western World, there\u00a0is a small village where all the directions switch into their contrary, redefining the sense\u00a0of everything. It is a place in which devils are good and where the only connection\u00a0that counts for people is the one with Mother Earth. Here time continues to be an\u00a0extension of the human soul and style endures in being a pure form of self-expression,\u00a0thousands of miles away from the hype of social media.<\/p>\n<p>&nbsp;<\/p>\n<p>In the little village of Uqu\u00eda, in the Quebrada de Humahuaca valley, different cultures\u00a0and ethnic groups have coexisted for centuries, merging, in spite of all, one into another.\u00a0From the fusion of Spanish and native customs, the ritual of The Northern Carnival has\u00a0emerged. An event that represents something more than just a festivity, depicting\u00a0a moment that marks the rhythm of life of every inhabitant of this magical land.\u00a0Dominated by colored devils costumes, adorned with mirrors, to keep away the evil\u00a0spirits, the Carnival is a celebration of freedom and vitality, where every individual and\u00a0the community reconnect with the purest joy of life.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-14746\" src=\"https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2019\/03\/campagna-premiata11.jpg\" alt=\"\" width=\"1280\" height=\"904\" srcset=\"https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2019\/03\/campagna-premiata11.jpg 1280w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2019\/03\/campagna-premiata11-300x212.jpg 300w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2019\/03\/campagna-premiata11-768x542.jpg 768w, https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2019\/03\/campagna-premiata11-1024x723.jpg 1024w\" sizes=\"auto, (max-width: 1280px) 100vw, 1280px\" \/><\/p>\n<p>Through the central role of masks and transported by the rhythm of music and\u00a0inebriated of alcohol, the locals abandon themselves to the flow of nature, to find\u00a0themselves, cathartically and deeply revitalized after the ritual.\u00a0In this border place, in the heart of the Andes, we have discovered that the universe\u00a0does not always move in only one direction. We have understood that diversity is a\u00a0heritage that needs to be cultivated and preserved, in order to prevent that the everidentical\u00a0imposes itself on everything, closing the doors of the human soul forever in\u00a0the face of the infinite perspectives of possible. Because the unexpected is something of which we must take care every day, to continue giving life to the wonder of creation.<\/p>","protected":false},"excerpt":{"rendered":"<p>Even in this era of ultra-connectivity and global conformism, there\u2019s always a place\u00a0where the uncommon happens. For this simple reason, we continue our journey in the\u00a0diversity, exploring new destinations in search of authentic forms of human wonder.\u00a0In the middle of Argentinian Andes, close to the&#8230;<\/p>\n","protected":false},"author":3,"featured_media":14964,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"gallery","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[172,149,446],"tags":[621,140,605,594],"class_list":["post-14735","post","type-post","status-publish","format-gallery","has-post-thumbnail","hentry","category-aktuelnosti","category-blog","category-homepage-aktuelnosti","tag-patike","tag-premiata","tag-sneakers","tag-spring-2019","post_format-post-format-gallery"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PREMIATA - Breaking the borders of common for spring 2019 - FashionCompany Corporate Site<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.fashioncompany.rs\/en\/premiata-rusi-granice-obicnog-za-prolece-2019\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:sr]Premiata ru\u0161i granice obi\u010dnog za prole\u0107e 2019[:en]PREMIATA - Breaking the borders of common for spring 2019[:] - FashionCompany Corporate Site\" \/>\n<meta property=\"og:description\" content=\"Even in this era of ultra-connectivity and global conformism, there\u2019s always a place\u00a0where the uncommon happens. For this simple reason, we continue our journey in the\u00a0diversity, exploring new destinations in search of authentic forms of human wonder.\u00a0In the middle of Argentinian Andes, close to the...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.fashioncompany.rs\/en\/premiata-rusi-granice-obicnog-za-prolece-2019\/\" \/>\n<meta property=\"og:site_name\" content=\"FashionCompany Corporate Site\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-20T09:27:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-04-05T08:11:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.fashioncompany.rs\/wp-content\/uploads\/2019\/03\/premiata.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"384\" \/>\n\t<meta property=\"og:image:height\" content=\"475\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Ana Raji\u0107\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ana Raji\u0107\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.fashioncompany.rs\/en\/premiata-rusi-granice-obicnog-za-prolece-2019\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.fashioncompany.rs\/en\/premiata-rusi-granice-obicnog-za-prolece-2019\/\"},\"author\":{\"name\":\"Ana Raji\u0107\",\"@id\":\"https:\/\/www.fashioncompany.rs\/en\/#\/schema\/person\/f2a9aac1e028dfa926a4f17dbc52d783\"},\"headline\":\"PREMIATA &#8211; 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